SMB Cluster Analysis in the United States and Asia/Pacific

Contrasting SMB 2.0 Opportunities by Region

Publication Date	December 2008
Publisher	IDC
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	IDC06638

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Summary

This IDC study presents the results of IDC's cluster analysis of small and midsize businesses in five Asia/Pacific countries. Combined with demographic data, cluster analysis can be a powerful tool in identifying the most promising sales opportunities for technology providers targeting the 23.4 million Asia/Pacific SMBs.

"SMB 2.0 businesses are at the cutting edge of technology adoption and are a source of immediate sales growth for vendors worldwide, but especially in the Asia/Pacific region," said John Roberts, research manager for global SMB research at IDC. "By effectively meeting the needs of SMB 2.0s, technology providers can also ensure that their products and services are effectively marketed to maximize sales and profits for the longest possible time."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Demographic Comparisons Across Asia/Pacific Countries
  - Total SMB IT Spending, 2008
  - Figure: Asia/Pacific and U.S. SMB IT Spending by Country, 2008
  - SMB IT Spending Per Firm, 2008
  - Table: Asia/Pacific and U.S. SMB IT Spending, Company Count, and Average Spending per Firm by Country, 2008
Future Outlook
- Forecast SMB IT Spending Growth, 2008-2012
- Figure: Asia/Pacific and U.S. SMB IT Spending 2008-2012 Compound Annual Growth Rate by Country
- SMB IT Spending on Hardware, Software, and Services
- Figure: Asia/Pacific and U.S. SMB IT Spending Share by Country and Technology, 2008
- SMB Cluster Analysis Background
- Cluster Distributions Across Asia/Pacific SMBs
  - Overview
  - Figure: Asia/Pacific and U.S. SMB IT Spending Share by Country and Cluster, 2008
Essential Guidance
Learn More
- Related Research
- Synopsis