UK Office Supplies, Equipment and Services Industry Outlook to 2010

Supplier Marketing and Sales Strategies and The Impact of Recession and Recovery

Publication Date	September 2009
Publisher	Global Markets Direct
Product Type	Report
Pages	92
ISBN Number	not applicable
Product Code	GMD12762

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Summary

""UK Office Supplies, Equipment & Services Industry Outlook to 2010: Supplier Marketing & Sales Strategies and the Impact of Recession and Recovery"" is a new report published by Global Markets Direct in association with ICD Research that analyzes how office products dealers, resellers and office service providers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of office products and service providers. The report also identifies office buyers and suppliers future growth and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

The opinions and forward looking statements of 134 office product buyers and 86 suppliers have been captured in our in-depth survey
This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the UK office products and services buyer industry
The report examines current practices and provides future expectations over the next 12-24 months
The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the office products and services buyer industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
The geographical scope of the research is UK-wide - drawing on the activity and expectations of leading industry players across the UK

Highlights

41% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 36% looking to decrease it
31% of industry players are adapting product portfolios or positioning to meet clients cost pressures
42% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty
Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the office products and services industry
Effectively plan your business strategies
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Content

1 List of Tables
- 1.2 List of Figures
2 Introduction
- 2.1 What is This Report About?
- 2.2 Methodology
- 2.3 Profile of Survey Respondents
3 Executive Summary
- 3.1 The UK Office Supplies, Equipment and Services Industry is Generally Optimistic about Recovery of the Global Economy
- 3.2 Buyers and Suppliers in the Industry Are Not Optimistic About Revenue Growth for their Companies
- 3.3 UK Buyers Will Not be Increasing Marketing Spend on Office Supplies, Equipment and Services over the Next 12 Months
- 3.4 Industry Players Face a Number of Key Challenges Due to the Recession
- 3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns
4 Economic Outlook & Confidence
- 4.1 The UK Economy Recovery Expectations
- 4.2 Revenue Growth Expectations
5 UK Office Products & Services Industry Investment Outlook
- 5.1 Fastest and Slowest Growing Office Product Categories
- 5.2 M&A Activity Predictions
- 5.3 Supplier's Industry Outlook
6 Recession: Threats and Opportunities for the Office Supplies, Equipment and Services Industry
- 6.1 Leading Business Concerns Due to Recession
- 6.2 Key Actions to Overcome Business Threats
- 6.3 Key Actions to Maintain and Win Buyer Business
- 6.4 Leading Recession Related Business Opportunities
7 Marketing Spend Activity
- 7.1 Annual Marketing Budgets: Suppliers to the Industry
- 7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry
- 7.3 Change in Expenditure By Media Channel: Suppliers To The Industry
- 7.4 Future Investment in Marketing & Sales Technology: Suppliers to the Industry
8 Marketing & Sales Behaviors & Strategies & The Impact Of Recession and Recovery
- 8.1 Key Marketing Aims: Suppliers to the Industry
- 8.2 Marketing & Sales Practices during Recession & Recovery: Suppliers to the Industry
- 8.3 Expected Adaptations to Marketing Activities during Recession & Recovery: Suppliers to the Industry
- 8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry
- 8.5 Marketing Attitudes & Approaches: Suppliers to the Industry
9 Appendix
- 9.1 Full Survey Results-Closed Questions
- 9.2 Methodology
- 9.3 Contact Us
- 9.4 About Global Markets Direct
- 9.5 Disclaimer
1 List of Tables
- Table 1: Count Of UK Office Products & Services Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey
- Table 2: Buyer Respondents By Job Role (% Buyer Respondents), UK Office Products & Services Industry, 2009
- Table 3: Buyer Respondents By Organisation's Global Turnover (% Buyer Respondents), UK Office Products & Services Industry, 2009
- Table 4: Buyer Respondents By Organisation's Total Employee Size (% Buyer Respondents), UK Office Products & Services Industry, 2009
- Table 5: Buyer Respondents By Organisation's Office & Premise Locations In UK & Ireland (% Buyer Respondents), Office Products & Services Industry, 2009
- Table 6: Supplier Respondents By Job Role (% Supplier Respondents), UK Office Products & Services Industry, 2009
- Table 7: Supplier Respondents By Organisation's Global Turnover (% Supplier Respondents), UK Office Products & Services Industry, 2009
- Table 8: Supplier Respondents By Organisation's Total Employee Size (% Supplier Respondents), UK Office Products & Service Industry 2009
- Table 9: UK Office Products & Services Industry Expectations Of UK Economy Recovery Timings By Company Type: Information & Services Office Products Buyers, Business & Industry Office Products Buyers, Office Products Dealers Or Suppliers (% All Respondents), 2009
- Table 10: Company Revenue Growth Optimism By UK Office Products & Services Industry Company Type: Information & Services Office Products Buyers, Business & Industry Office Products Buyers, Office Products Dealers Or Suppliers (% All Respondents), 2009
- Table 11: Supplier Company Revenue Growth Optimism In The UK Office Products & Services Industry By Company Turnover (% Supplier Respondents), 2009
- Table 12: Office Products Dealer Or Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Product Sectors (% Office Products Dealer Or Supplier Respondents), 2009
- Table 13: Key Growth Areas In The UK Office Products & Services Industry (Analysis Of Supplier Respondents), 2009
- Table 14: Key Growth Areas In The UK Office Products & Services Industry (Analysis Of CEO/MD/Board Level Supplier Respondents), 2009
- Table 15: Key Declining Areas In The UK Office Products & Services Industry (Analysis Of Supplier Respondents), 2009
- Table 16: Key Declining Areas In The UK Office Products & Services Industry (Analysis Of CEO/MD/Board Level Supplier Respondents), 2009
- Table 17: Information & Services Office Products Buyer Vs. Business & Industry Office Products Buyer Vs. Office Products Dealer Or Supplier: Leading Business Concerns For The Period 2009-2010 Among UK Office Products & Services Industry Buyers And Suppliers (% All Respondents), 2009
- Table 18: UK Office Supplies, Equipment Products and Services: Leading Business Concerns For The Period 2009-2010 Among UK Office Products & Services By Company Turnover (% All Respondents), 2009
- Table 19: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The UK Office Products & Services Industry (Analysis Of All Respondents), 2009
- Table 20: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The UK Office Products & Services Industry ??