Writing & Marking Instruments

Content

• I. Introduction, Methodology & Product Definitions
  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
  • Pens/Markers
  • Ballpoint Pen
  • Markers/Highlighters
  • Roller Pens
  • Mechanical Pens
  • Porous Point Pens
  • Fountain Pens
  • Pencils/Art Goods
  • Wood-cased Pencils/Crayons
  • Mechanical Pencils
  • Artists' Equipment
  • Other Art Goods
• II. Executive Summary
  • 1.Industry Overview
    • Writing Letters and Notes Retain Popularity...
    • Writing Instruments Category Still Needs Enhancement
    • Manufacturers Re-launch Stationery Products
    • Market Scenario in the Developed vs. Developing Countries
    • International Regulatory Associations with a Mark
  • 2.Current & Future Analysis
    • Analysis by Geographic Region
    • Analysis by Product Group/Segment
    • Pens/Markers
    • Pencils/Art Goods
  • 3.Competitive Scenario
    • A Highly Fragmented Market...
    • Major Players in the Global Writing & Marking Instruments Market
    • Newell, BiC and Crayola (Hallmark) Dominate US Market
  • 4.Major Trends
  • 5.Product Overview
    • Fine Writing Instruments
    • Classification
    • Pens
    • Ballpoint Pens
    • A Brief History
    • Markers/Highlighters
    • Roller Pens
    • Mechanical Pens
    • Examples of Mechanical Pens
    • Rapidograph Pens
    • Multiliner Pens & Drawing Pens
    • Porous Point Pens
    • Fountain Pens
    • Pencils/Art Goods
    • Wood-cased Pencils/Crayons
    • Mechanical Pencils
    • Artists' Equipment
    • Other Art Goods
  • 6.Channels of Distribution
    • Supermarkets
    • Drug Stores
    • Office Supply Stores
    • Office Superstores
    • Warehouse Clubs
    • Wholesalers
    • Mail Order
    • Independent Stationers
    • Others
    • Contract Stationers
    • Catalog Firms
    • Discount Stores
    • Discount Superstores
    • Mass Merchandisers
    • Mass Market
    • Small and Medium Dealers
    • Mail Box
  • 7.Technological Developments
    • Pens with Gel Inks
    • Pens with Rubberized Grips and Cushioning
    • All-in-One - Fountain Pen, Ballpoint Pen, Mechanical Pencil
    • Hemisphere with Unique Customization Options
    • Eco-Pen, the First Recycled Pen
    • Pressurized Pens for Astronauts
    • Pens-Pencils with Barrels of Antiseptic Chemicals
    • Pen with Ink Composed of Finely Divided Rubber
    • Heat-Sensitive Pens
    • Markers with Pigmented Ink
    • Porous Tip Pens with Humistatic Ink
  • 8.Product Innovations/Introductions
    • BIC Launches Mini Grips Mechanical Pencil
    • Luxor Launches Art Collection of Pens...
    • Navneet Publication Launches Eco-friendly Pencils...
    • BIC to Launch Retractable Permanent Marker...
    • BIC to Launch Retractable Ball Pen...
    • Staedtler Unveils Gel Pens...
    • Linc Pen & Plastics Introduces a New Product...
    • Dixon Ticonderoga Launches a Triangle Shaped Pencil...
    • BIC Launches X Game Writing Instruments...
    • Faber-Castell Rolls out New Fountain Pen
    • Faber-Castell Develops New Slim Line Products
    • David Oscarson Introduces Innovative Pens
    • Luxor Writing Instruments Launches Excel 100 Permanent Markers
    • Luxor Writing Instruments Introduces Gloliter pen
    • Scripto -Tokai Corp. Expands Scripto Line of Writing Instruments
    • A.T. Cross Unveils New Version ATX Pens...
      • Faber-Castell Introduces Elite Fountain Pen...
      • Pentel Introduces Impulse Ball Point Pen...
    • A.T. Cross Introduces New Version Pens and Notebooks
      • Pentel Rolls out Flexfit Ball Point Pen...
    • A.T. Cross Rolls out New Verve Pen Collection ...
      • Pentel Introduces Rolls out Automatic Drafting Pencil...
    • A.T. Cross Launches New Version of Cross Matrix Pens...
      • Linc Pen and Plastics Ltd. Enters Pencil Market...
    • A.T. Cross Introduces Vice Pen...
      • Pentel Unveils ErgoTwist Ball Point Pen...
    • A.T. Cross Launches Verve in Japan
      • Pilot Pen Introduces BPX X-Treme
      • Pilot Pen Introduces Dr. Grip Pen
      • Pilot Pen Corp Introduces PV-5 and PV-7
      • Sanford Corp Introduces SKYNN
      • Sanford Introduces SENSA Spring
  • 9.Recent Industry Activity
    • Nite Ize Acquires Inka
    • Luxor Inaugurates Exclusive Retail Store
    • Newell Rubbermaid Acquires Virtual Ink's mimio Technology
    • Elmer's Products Acquires Color Loco
    • Mitsubishi Pencil Inks an Agreement with Alessi
    • GEL Writing Instrument Receives Production Rights from Ohto Gel Co., Ltd...
    • Newell Rubbermaid Buys Dymo from Esselte
    • BiC Acquires Stypen SA
    • Koh-i-noor Hardtmuth Establishes a Subsidiary in China
    • BiC Acquires Japanese Distributor
    • Mitsubishi Enters into Transparent Ink Manufacturing
  • 10.Focus on Select Players
    • ADD Corporation Limited (India)
  • A.T. Cross Company (USA)
    • Crayola LLC (Formerly Binney & Smith) (USA)
    • Camlin Ltd. (India)
    • Faber-Castell AG (Germany)
    • Mitsubishi Pencil Co., Ltd. (Japan)
    • Montblanc International GmbH (Germany)
    • Pentel Co., Ltd. (Japan)
    • Pilot Corporation (Japan)
    • Pilot Pen Corporation of America (USA)
    • Sailor Pen Co., Ltd. (Japan)
    • Sanford Corp/Newell Rubbermaid (USA)
    • Societe BiC (France)
    • STAEDTLER Mars GmbH & Co. KG (Germany)
    • Tombow Pencil Co., Ltd (Japan)
    • Zebra Co., Ltd. (Japan)
  • 11.Global Market Perspective
• IV. Competitive Landscape
• List of Tables
  • Table 1: World Market for Writing & Marking Instruments (2001-2010): Geographic Regions [US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East / Africa, and Latin America] Ranked by Growth (includes corresponding Graph/Chart)
  • Table 2: World Market for Pens/Markers (2001-2010): Geographic Regions [United States, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa and Latin America] Ranked by Growth Rate (includes corresponding Graph/Chart)
  • Table 3: World Market for Pencils/Art Goods (2001-2010): Geographic Regions [United States, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa and Latin America] Ranked by Growth Rate (includes corresponding Graph/Chart)
  • Table 4: World Market for Stationery Products (2003-2005): Market Share of Leading Players Based on Value Sales for Newell Rubbermaid, BiC, Pilot, Pentel, Mitsubishi, Crayola and Others (includes corresponding Graph/Chart)
  • Table 5: Leading Players in the US Writing Instruments Market (2003-2005): Percentage Breakdown of Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of America, Pentel of America, and Others (includes corresponding Graph/Chart)
  • Table 6: Writing Instrument Brands in the US (2003) -Percentage Breakdown of Leading Players by Sales Volume for BiC Pens, Pilot Pens, Sanford Eagle Pencils, Paper Mate & Write Brothers Pens, BiC Pencils, Paper Mate Pens, Sanford, Uni Ball Pens, Rose Art Pencils, Pentel Pens, and Pentel Pencils (includes corresponding Graph/Chart)
  • Table 7: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce and Other (includes corresponding Graph/Chart)
  • Table 8: Writing and Marking Instrument Market in the US (2007): Percentage Breakdown of Value Sales by Retail Distribution Channel - Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart)
  • Table 9: World Recent past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 10: World Long-Term Projections for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia Pacific, Middle East/Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 11: World 10-Year Perspective for Writing & Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 12: World Recent past, Current & Future Analysis for Writing & Marking Instruments by Product Group - Pens/ Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 13: World Long-Term Projections for Writing & Marking Instruments by Product Group - Pens/Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 14: World 10-Year Perspective for Writing & Marking Instruments by Product Group - Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods Markets for Years 2001, 2007 & 2010
  • Table 15: World Recent past, Current & Future Analysis for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 16: World Long-Term Projections for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 17: World 10-Year Perspective for Pens/Markers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 18: World Recent past, Current & Future Analysis for Pens/Markers by Product Segment - Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pen Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 19: World Long-Term Projections for Pens/Markers by Product Segment - Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pen Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 20: World 10-Year Perspective for Pens/Markers by Product Segment - Percentage Breakdown of Dollar Sales for Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pen Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 21: World Recent past, Current & Future Analysis for Ballpoint Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 22: World Long-Term Projections for Ballpoint Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 23: World 10-Year Perspective for Ballpoint Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 24: World Recent past, Current & Future Analysis for Markers/Highlighters by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 25: World Long-Term Projections for Markers/ Highlighters by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 26: World 10-Year Perspective for Markers/Highlighters by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 27: World Recent past, Current & Future Analysis for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 28: World Long-Term Projections for Roller Pens by Geographic Region -US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 29: World 10-Year Perspective for Roller Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 30: World Recent past, Current & Future Analysis for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 31: World Long-Term Projections for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 32: World 10-Year Perspective for Mechanical Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 33: World Recent past, Current & Future Analysis for Porous Point Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 34: World Long-Term Projections for Porous Point Pens by Geographic Region -US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 35: World 10-Year Perspective for Porous Point Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 36: World Recent past, Current & Future Analysis for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 37: World Long-Term Projections for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 38: World 10-Year Perspective for Fountain Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 39: World Recent past, Current & Future Analysis for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 40: World Long-Term Projections for Pencils/Art Goods by Geographic Region -US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 41: World 10-Year Perspective for Pencils/Art Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 42: World Recent past, Current & Future Analysis for Pencils/Art Goods by Product Segment - Wood cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 43: World Long-Term Projections for Pencils/Art Goods by Product Segment - Wood cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 44: World 10-Year Perspective for Pencils/Art Goods by Product Segment - Percentage Breakdown of Dollar Sales for Wood cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, and Other Art Goods Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 45: World Recent past, Current & Future Analysis for Woodcased Pencils/Crayons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 46: World Long-Term Projections for Woodcased Pencils / Crayons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 47: World 10-Year Perspective for Woodcased Pencils/ Crayons by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 48: World Recent past, Current & Future Analysis for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 49: World Long-Term Projections for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 50: World 10-Year Perspective for Mechanical Pencils by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 51: World Recent past, Current & Future Analysis for Artists' Equipment by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 52: World Long-Term Projections for Artists' Equipment by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 53: World 10-Year Perspective for Artists' Equipment by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)
  • Table 54: World Recent past, Current & Future Analysis for Other Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 55: World Long-Term Projections for Other Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 56: World 10-Year Perspective for Other Art Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart)

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