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Commercial Printing
US industry forecasts for 2014 & 2019

  • Publication Date:April 2010
  • Publisher:Freedonia Group
  • Product Type: Report
  • Pages:231

Commercial Printing US industry forecasts for 2014 & 2019

US revenues to reach 78 billion in 2014
Revenue for the US commercial printing industry, which includes pre-press and printing services on a job order basis, is expected to increase 2.1 percent per year to $78 billion in 2014. Growth of commercial printing revenue will be driven by ongoing technological improvements in the speed, quality and cost of printing. Increasing implementation of variable-data printing will also boost advances. Gains will be aided by a cyclical rebound in advertising expenditures, and increased outsourcing by newspaper publishers.

Further growth will be restrained by the fact that most commercial printing applications compete with electronic alternatives available on personal
computers and other devices. Gains in commercial printing revenue will also be slowed by competition from improving desk-top technology that enables the production of printed items such as stationary, forms and business cards from in-house resources.

Digital printing to achieve biggest gains in demand
In 2009, lithographic printing accounted for the largest percentage of commercial printing revenue, but this share is declining. Lithographic printing, the most common version of which is offset printing, is used in a wide variety of applications due to its consistent image quality and relatively low operating cost, particularly for medium-to-long print runs. However, digital printing, which represented the second largest share of commercial printing revenue in 2009, is expected to achieve the biggest gains through 2014. Advances will result from its lower cost, quick turnaround and ease of customization for shorter print runs. Digital technology is a game-changer in many printing applications -- such as direct mail and book publishing -- as it accommodates variable-data printing, which allows for the creation of individualized products, and print-on-demand, which allows customers to shrink inventories. The digital printing process continues to benefit from advances in speed of operation, image quality and product size range. Other printing processes include flexography and gravure printing, and others such as letterpress, engraving, intaglio and thermography.

Advertising to retain leading position
In 2009, advertising (e.g., direct mail, indoor and outdoor displays, preprinted newspaper inserts, and other products) was the largest commercial printing
application. Through 2014, commercially printed advertising is projected to achieve a high growth rate, aided by the cyclical recovery of total advertising expenditures from a low 2009 base. Additionally, demand for direct mail and other commercially printed advertising will be boosted by greater opportunities for customization using variable-data printing and other innovations.

Other commercial printing applications forecast to achieve above-average gains through 2014 are periodical printing, label and wrapper printing, and garment and fabric printing. Despite a downtrend in circulation of printed periodicals, commercial printers have an opportunity to gain business from publishers who decide to outsource printing rather than tie up capital in printing equipment. Gains in revenue from label and wrapper printing, and garment and fabric printing benefit from the fact that neither application faces serious competition from electronic alternatives.

Introduction                              

    I.    Executive Summary

    II.    Market Environment
        General
        Macroeconomic Environment
        Demographics
        Consumer Spending
        Competing Technologies
        Printing Machinery Outlook
        Newsprint, Printing & Writing Paper Trends
        Advertising Expenditures
        Newspaper Publishing Outlook
        Labeling Outlook
        Book Publishing Outlook
        Regulatory Trends
        Raw Materials
        World Market
        Foreign Trade

    III.    Processes
        General
        Lithographic Printing
          Process
          Environmental Issues
        Digital Printing
          Process
          Environmental Issues
        Flexographic Printing
          Process
          Environmental Issues
        Screen Printing
          Process
          Environmental Issues
        Gravure Printing
          Process
          Environmental Issues
        Other Commercial Printing Processes
          Letterpress
          Engraving
          Intaglio
          Thermography
          All Other Printing Processes

    IV.    Applications
        General
        Advertising
          Products
          Printing Process
        Periodicals
          Products
          Printing Process
        Labels & Wrappers
          Products
          Printing Process
        Office Products
          Products
          Printing Process
        Catalogs & Directories
          Products
          Printing Process
        Financial & Legal Forms & Documents
          Products
          Printing Process
        Garments & Other Fabric Printing
          Products
          Printing Process
        Books
          Products
          Printing Process
        Other Commercial Printing
          Products
          Printing Process

    V.    Industry Structure
        Industry Composition
        Market Share
        Competitive Strategies
        Research & Development
        Quick Printers
        Marketing
        Mergers & Acquisitions
        Cooperative Agreements
        Company Profiles
          ACME Printing, see MATLET Group
          American Reprographics Company
          The Blueprint Company, see American Reprographics
          Bowne & Company Incorporated
          Brown Printing Company
          Cadmus Communications, see Cenveo
          Central Florida Press, see MATLET Group
          Cenveo Incorporated
          Champion Industries Incorporated
          Consolidated Graphics Incorporated
          Courier Corporation
          Dai Nippon Printing Company Limited
          Dartmouth Printing, see Sheridan Group
          Deluxe Corporation
          Dingley Press, see Sheridan Group
          Dixon Direct, see Visant
          Donnelley (RR) & Sons Company
          DST Systems Incorporated
          Ennis Incorporated
          FedEx Corporation
          Hallmark Cards Incorporated
          Harland Clarke, see M&F Worldwide
          Hudson Blueprint, see American Reprographics
          Japs-Olson Company
          Jostens, see Visant
          Lehigh Direct, see Visant
          Litho-Krome, see Hallmark Cards
          M&F Worldwide Corporation
          MATLET Group LLC
          Merrill Corporation
          Moore Langen Printing, see Courier
          Nashua, see Cenveo
          NOVA Marketing Services, see MATLET Group
          Office Depot Incorporated
          OfficeMax Incorporated
          Outlook Group Corporation
          Packaging Graphics, see MATLET Group
          PBM Graphics, see Consolidated Graphics
          Pitney Bowes Incorporated
          Quad/Graphics Incorporated
          Quebecor World, see World Color Press
          Reprographics Fort Worth, see American Reprographics
          Rex, see Cenveo
          RSG Digital, see Bowne & Company
          Scantron, see M&F Worldwide
          Schawk Incorporated
          Sheridan Group Incorporated
          Standard Register Company
          Staples Incorporated
          Taylor Corporation
          Toppan Printing Company Limited
          Transcontinental Incorporated
          United Envelope LLC
          United Litho, see Sheridan Group
          United Parcel Service Incorporated
          Valassis Communications Incorporated
          Vertis Incorporated
          Visant Corporation
          Vistaprint NV
          William Arthur, see Hallmark Cards
          Workflow Management Incorporated
          World Color Press Incorporated
        Additional Companies


LIST OF TABLES

        SECTION I -- Executive Summary
        Summary Table

        SECTION II -- Market Environment
    1    Macroeconomic Indicators
    2    Population & Households
    3    Personal Consumption Expenditures
    4    Printing Machinery Supply & Demand
    5    Newsprint, Printing & Writing Paper Supply & Demand
    6    Advertising Expenditures
    7    Newspaper Publishing Revenue
    8    Label Supply & Demand
    9    Book Publishing Revenue

        SECTION III -- Processes
    1    Commercial Printing Revenue by Process
    2    Lithographic Commercial Printing Revenue
    3    Digital Commercial Printing Revenue
    4    Flexographic Commercial Printing Revenue
    5    Commercial Screen Printing Revenue
    6    Gravure Commercial Printing Revenue
    7    Other Commercial Printing Revenue

        SECTION IV -- Applications
    1    Commercial Printing Revenue by Application
    2    Advertising Printing Revenue by Product
    3    Advertising Printing Revenue by Process
    4    Periodical Printing Revenue by Product
    5    Periodical Printing Revenue by Process
    6    Label & Wrapper Printing Revenue by Product
    7    Label & Wrapper Printing Revenue by Process
    8    Office Product Printing Revenue by Product
    9    Office Product Printing Revenue by Process
    10    Catalog & Directory Printing Revenue by Product
    11    Catalog & Directory Printing Revenue by Process
    12    Financial & Legal Printing Revenue by Product
    13    Financial & Legal Printing Revenue by Process
    14    Garments & Other Fabric Printing Revenue by Product
    15    Garments & Other Fabric Printing Revenue by Process
    16    Book Printing Revenue by Product
    17    Book Printing Revenue by Process
    18    Other Commercial Printing Revenue by Product
    19    Other Commercial Printing Revenue by Process

        SECTION V -- Industry Structure
    1    US Commercial Printing Revenue by Company, 2009
    2    Selected Acquisitions & Divestitures
    3    Selected Cooperative Agreements

LIST OF CHARTS

        SECTION II -- Market Environment
    1    Annual Newspaper Circulation, 1999-2009
    2    World Commercial Printing Revenue by Region, 2009

        SECTION III -- Processes
    1    Commercial Printing Revenue by Process, 2009
    2    Lithographic Commercial Printing Revenue, 2009
    3    Digital Commercial Printing Revenue, 2009
    4    Flexographic Commercial Printing Revenue, 2009
    5    Commercial Screen Printing Revenue, 2009
    6    Gravure Commercial Printing Revenue, 2009
    7    Other Commercial Printing Revenue, 2009

        SECTION IV -- Applications
    1    Commercial Printing Revenue by Application, 2009
    2    Advertising Printing Revenue by Product, 2009
    3    Periodical Printing Revenue by Product, 2009
    4    Label & Wrapper Printing Revenue by Product, 1999-2019
    5    Office Product Printing Revenue by Product, 2009
    6    Catalog & Directory Printing Revenue by Product, 2009
    7    Financial & Legal Printing Revenue by Product, 2009
    8    Book Printing Revenue by Product, 2009
    9    Other Commercial Printing Revenue by Product, 2009

        SECTION V -- Industry Structure
    1    Commercial Printing Market Share by Company, 2009

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