2007 Outlook: Online Recruitment Advertising (Jan. '07)
| Publication Date | January 2007 |
|---|---|
| Publisher | Borrell Associates |
| Product Type | Report |
| Pages | 30 |
| ISBN Number | not applicable |
| Product Code | BAI00004 |
Summary
Our annual report on recruitment advertising documents a hallmark year for online: For the first time, recruiters are spending more on online media than they are in any other form, including newspapers. At $5.9 billion in 2006, the recruitment sector represents one-fourth of all Internet advertising. This report documents the growth, offers projections to 2011, and analyzes some startling information on job-seekers showing that the vast majority do not use online media in their search.
Content
- Executive Summary
- Chapter 1. The Recruitment Revenue Shift
- Figure 1.1 Most of $5.9 Billion in Online Job Revenue is Captured by Boards with Less Than 3% Share
- Figure 1.2 Annual Recruitment Spending Forecast, 2006 to 2011
- Figure 1.3.Projected Change in Recruitment Spending from 2006 to 2011
- Chapter 2. Newspapers' Dramatic Attempt to Survive
- Figure 2.1 Online vs. Newspaper Recruitment Revenue, 2006 - 2011p
- Chapter 3. Online Opportunities Abound
- Figure 3.1 Use of Internet in a Job/Employment Search in the Next 12 Months
- Figure 3.2 Blue Collar & White Collar Use of the Internet for a Job/Employment Search in the Next 12 Months
- Figure 3.3 Estimated Job Openings by Generalized Description for 2006
- Figure 3.4 Comparison of Estimated Jobs to Online Ads for Top Ten Demand Occupations and Pay Levels in 2006
- Figure 3.5 Estimated Job Search Activity in 2006
- Figure 3.6 Top 20 DMAs for New Job Searches via Internet, 2006
- Chapter 4. Online Models
- Figure 4.1 Sources of External Hires for 48 Major Employers
- Figure 4.2 Internet Sources of External Hires
- Conclusions
- Appendix A
- Job Category Descriptions
- Recruitment Spending Category Descriptions
- Figure A.1 Local Recruitment Spending, By Job Category & Job Description, Projection for 2006
- Figure A.2 Local Recruitment Activity (Job Openings), By Employer Category, Projection for 2006
- Figure A.3 Average Local Per-Employee Recruitment Spending, By Employer Category, Projection for 2006
About this Product
Delivery Details
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Product features / use
| Scope | Comprehensive Overview | ![]() |
| Level | Specific High-level Advice | ![]() |
| Data | Detailed Market Forecasts | ![]() |
| Profiles | Introduces Relevant Companies | ![]() |
| Features | Primary Research Data | ![]() |
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