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2007 Outlook: Online Recruitment Advertising (Jan. '07)

Publication Date January 2007
Publisher Borrell Associates
Product Type Report
Pages 30
ISBN Number not applicable
Product Code BAI00004
Price

£670.00
approximately: $995 | €788

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Summary

Our annual report on recruitment advertising documents a hallmark year for online: For the first time, recruiters are spending more on online media than they are in any other form, including newspapers. At $5.9 billion in 2006, the recruitment sector represents one-fourth of all Internet advertising. This report documents the growth, offers projections to 2011, and analyzes some startling information on job-seekers showing that the vast majority do not use online media in their search.

Content

  • Executive Summary
  • Chapter 1. The Recruitment Revenue Shift
    • Figure 1.1 Most of $5.9 Billion in Online Job Revenue is Captured by Boards with Less Than 3% Share
    • Figure 1.2 Annual Recruitment Spending Forecast, 2006 to 2011
    • Figure 1.3.Projected Change in Recruitment Spending from 2006 to 2011
  • Chapter 2. Newspapers' Dramatic Attempt to Survive
    • Figure 2.1 Online vs. Newspaper Recruitment Revenue, 2006 - 2011p
  • Chapter 3. Online Opportunities Abound
    • Figure 3.1 Use of Internet in a Job/Employment Search in the Next 12 Months
    • Figure 3.2 Blue Collar & White Collar Use of the Internet for a Job/Employment Search in the Next 12 Months
    • Figure 3.3 Estimated Job Openings by Generalized Description for 2006
    • Figure 3.4 Comparison of Estimated Jobs to Online Ads for Top Ten Demand Occupations and Pay Levels in 2006
    • Figure 3.5 Estimated Job Search Activity in 2006
    • Figure 3.6 Top 20 DMAs for New Job Searches via Internet, 2006
  • Chapter 4. Online Models
    • Figure 4.1 Sources of External Hires for 48 Major Employers
    • Figure 4.2 Internet Sources of External Hires
  • Conclusions
  • Appendix A
    • Job Category Descriptions
    • Recruitment Spending Category Descriptions
    • Figure A.1 Local Recruitment Spending, By Job Category & Job Description, Projection for 2006
    • Figure A.2 Local Recruitment Activity (Job Openings), By Employer Category, Projection for 2006
    • Figure A.3 Average Local Per-Employee Recruitment Spending, By Employer Category, Projection for 2006