Advertising & Marketing Law

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

• Stewart Schaffer, Chief Marketing Officer, Lazydays RV Center - "Effective Marketing Strategies for a Radically Changing World";
• Cathy L. Lewis, Senior Vice President, Marketing, IKON Office Solutions - "Charting Direction, Driving Growth, and Managing the Brand";
• Richard J. Seif, Vice President of Sales and Marketing, The Lincoln Electric Company - "A Sound, Simple Strategy";
• Thomas H. Hansen, System Vice President, Strategy & Business Development, Provena Health - "Marketing in the Health Care Industry";
• Ed Herbert, Vice President, Mountain States Health Alliance - "Being a Servant Leader";
• Theresa McLaughlin, Executive Vice President, Citizens Financial Group - "More than Marketing";
• Sharon Jenkins, Senior Vice President, Marketing & Communications, SCANA Corporation - "Marketing Leadership and the Bottom Line";
• Dr. Lawrence D. Thompson, Senior Vice President & Chief Global Marketing Officer, LexisNexis - "Understanding the Big Picture";
• Sean Fanning, Senior Vice President, Marketing & Communications Worldwide, Avnet - "It's All About Results";
• Arun Sinha, Chief Marketing Officer, Pitney Bowes Inc. - "The Value of Brand";
• Thomas Nightingale, Vice President, Corporate Marketing, Schneider National Inc. - "Anticipating the Elements of Risk";
• Todd VanderVen, VP and General Manager, Programs, Marketing, and Business Development, Kodak Health Group - "Marketing from a Strategic Standpoint";
• Jeffrey L. Bowlby, Senior Vice President, Chief Marketing Officer, ProAssurance Corporation - "Maintaining the Corporate Vision";
• Scott Fuson, Chief Marketing Officer, Dow Corning Corporation - "The Value is in the Paradox";
• DeAnne R. Anderson Boegli, National Brand Manager, TDS Telecom - "Delighting Our Customers."