Advertising in China

Publication Date	October 2007
Publisher	Datamonitor
Product Type	Report
Pages	32
ISBN Number	not applicable
Product Code	DAT01915

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£125.00
approximately: $186 | €147

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Summary

Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards

Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics

Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by value and/or volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Market shares are covered by manufacturer or brand

Why you should buy this report

Spot future trends and developments

Inform your business decisions

Add weight to presentations and marketing materials

Save time carrying out entry-level research

Market Definition

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Segmentation I
Chapter 4 Market Segmentation Ii
Chapter 5 Market Share
Chapter 6 Five Forces Analysis
- 6.1 Summary
- 6.2 Buyer Power
- 6.3 Supplier Power
- 6.4 New Entrants
- 6.5 Substitutes
- 6.6 Rivalry
Chapter 7 Leading Companies
- 7.1 Dentsu Inc.
- 7.2 Publicis Groupe SA
- 7.3 TOM Online Inc
Chapter 8 Distribution
Chapter 9 Market Forecasts
- 9.1 Market Value Forecast
Chapter 10 Macroeconomic Indicators
Chapter 11 Appendix
- 11.1 Methodology
- 11.2 Industry Associations
- 11.3 Related Datamonitor Research
List Of Tables
- Table 1: China Advertising Market Value: $ billion, 2002-2006
- Table 2: China Advertising Market Segmentation I: % Share, by Value, 2006
- Table 3: China Advertising Market Segmentation II: % Share, by Value, 2006
- Table 4: China Advertising Market Share: % Share, by Value, 2006
- Table 5: Key Facts: Dentsu Inc.
- Table 6: Key Financials: Dentsu Inc.
- Table 7: Key Facts: Publicis Groupe SA
- Table 8: Key Facts: TOM Online Inc
- Table 9: Key Financials: TOM Online Inc
- Table 10: China Advertising Distribution: % Share, by Value, 2006
- Table 11: China Advertising Market Value Forecast: $ billion, 2006-2011
- Table 12: China Size of Population (million) , 2002-2006
- Table 13: China GDP (1995=100), 2002-2006
- Table 14: China Inflation, 2002-2006
- Table 15: China Exchange Rate, 2002-2006