Global Advertising

Publication Date	June 2008
Publisher	IBISWorld
Product Type	Report
Pages	49
ISBN Number	not applicable
Product Code	IBI00146

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Summary

This Global Advertising industry report comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, or other media. Establishments are organized to provide a full range of services (i.e., through in-house capabilities or sub-contracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). This industry also comprises establishments engaged in creating and designing public display advertising, campaign materials, such as printed or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels.