Global Outdoor Advertising Market Growing Rapidly

Content

• 1. Industry Definition and SIC Classification
• 2. Global Outdoor Advertising Market
  • 2.1 Industry Overview
  • 2.2 Market Trends
    • 2.2.1 Major Growth in Outdoor Spend
    • 2.2.2 Declining Flat Screen Prices
  • 2.3 Growth Drivers
    • 2.3.1 Cost Saving Opportunities
    • 2.3.2 Global Urbanization Trends
    • 2.3.3 Increasing Global Air Passenger Traffic
  • 2.4 Future Opportunities
  • 2.5 Challenges
    • 2.5.1 Potential Regulatory Changes
    • 2.5.2 Cost Prohibitive in Remote Zones
    • 2.5.3 Advertising Expenditure Highly Cyclical
• 3. Outdoor Advertising Segments
  • 3.1 Street Furniture
  • 3.2 Billboard
  • 3.3 Transport
• 4. Outdoor Advertising Market: Geographical Segmentation
  • 4.1 North America
  • 4.2 United Kingdom
  • 4.3 Germany
  • 4.4 France
  • 4.5 Asia- Pacific
• 5. New Entrants to the Industry - Entry Barriers
• 6. Competitive Landscape - Major players
  • 6.1 Clear Channel Outdoor Holdings (CCO)
  • 6.2 JCDecaux
  • 6.3 CBS Outdoor
  • 6.4 Lamar Advertising
• List of Tables and Figures
• Tables
  • Table 1.1: SIC Classification
  • Table I: Top 20 Outdoor Markets by Ad Spend
  • Table II: Impact of New Technology on Different Media
  • Table III: Potential Number of Sites for Digital Display Deployment
  • Table 4.1: North American Ad Expenditure, by Media
  • Table 4.2: UK Ad Expenditure, by Media
  • Table 4.3: Germany Ad Expenditure, by Media
  • Table 4.4: France Ad Expenditure, by Media
  • Table 4.5: Asia-pacific Ad Expenditure, by Media
  • Table 5.1: Industry Characteristics that Restricts New Players
  • Figures
  • Figure 2.1: Global Outdoor Advertising Expenditure (2001-06)
  • Figure 2.2: Global Advertising Expenditure by Media (2006)
  • Figure 4.3 Ad spend by Media Percentage of Total
  • Figure 4.1 Mega Cities with +10 million population - Current and Forecast
  • Figure 4.2 Global Air Passenger Traffic (2003-06 & 2015e)
  • Figure 6.1: Outdoor Advertising Revenue of Major Players