Local Advertisers Plow $1 Billion Into Search (Mar '06)

Publication Date	March 2006
Publisher	Borrell Associates
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	BAI00006

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£680.00
approximately: $994 | €745

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Summary

The search engines have begun pick-pocketing local media, offering a new form of targeted advertising that is luring dollars from real estate, automotive, legal and other advertisers. This report tracks local search spending through 2010, examines key categories where local advertisers are spending the most, and offers recommendations for local media companies wanting to ride the bandwagon. An appendix lists paid-search spending projections for 210 local markets.

Content

Executive Summary
Chapter 1: Local Search Spending Heads Skyward
Chapter 2: Finding Local Search Dollars
Chapter 3: What Happens Next in Local Search
Conclusions and Recommendations
Appendix A: Local Search Results for 12 Cities
Appendix B: Local Search Spending in 210 Cities..................
CHARTS & TABLES
- Figure 1. Local Advertisers Compete for City Keywords
- Figure 2. Local Search Advertising Rivals Banners & Listings by
- Figure 3. Local Online Advertising Shares
- Figs. 4-9. Vendors Offering Local Search Programming

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Product features / use

Scope	Comprehensive Overview
Level	Specific High-level Advice
Data	Detailed Market Forecasts
Profiles	Introduces Relevant Companies
Features	Primary Research Data