Media Representative Firms in the US

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. They are generally the agents between media owners and national advertisers. Media representative firms are contracted by media operators/companies to promote the benefits of buying advertising time on their clients' media largely to advertising agencies and media buyers and some directly to businesses and then arranges for its actual placement. Many representative firms operate by selling spot advertising outside of their clients' local market as the media owner/operator usually has its own in-house sales team servicing this area. Media representatives generate revenues from commissions on sales of advertising time/space and generally also handle all invoicing etc. Most contracts are written on an exclusive basis with media owners/operators and generally provide for an initial term and then an agreed contract rollover terms with a termination notice period of 12 months. If the contract is cancelled without cause than there is usually some trailing period payments due to the representative company from advertising already in place or booked. Similarly the acquisition of a representation contract by an operator may lead to the payment of some trailing commissions to the former contracted media representative company. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are three year industry forecasts, growth rates and an analysis of the industry key players and their market shares.