Print Advertising Distribution in the US

Cyberspace challenges print advertisers

The hard sell just got harder for Print Advertising Distributors, as they face competition from companies using the internet to display their products and services. New age ad men (and women) are casting their net further and pitching to the wider online market. Advertising on popular search engines is a more effective strategy than promotion circulars handed out in supermarkets, coupons and handbills delivered door-to-door, or flyers placed on car windshields in parking lots.

This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g. circulars, coupons, handbills etc) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots or handing out samples in retail stores. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.