U.S. New Media Quarterly Wrap-Up and Market Shares, 4Q07

Internet Advertising Grows to $25.498 Billion in 2007

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	18
ISBN Number	not applicable
Product Code	IDC04130

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£340.00
approximately: $497 | €373

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Summary

This IDC update reports the total volume and growth rate of U.S. advertising spending for 4Q07 and the full year 2007, the quarterly ad sales and market shares of the top 6 U.S. new media companies, and the major news affecting their business.

Content

In This Update
- Methodology
- IDC Opinion
- Current Industry Dynamics
- Figure: Estimated U.S. Internet Advertising Revenue, 4Q05?4Q07
- Figure: U.S. Internet Advertising Revenue Year-on-Year Growth, 4Q06?4Q07
- Figure: Net U.S. Internet Advertising Growth Rates (Excluding TAC) by Company, 4Q06?4Q07
- Figure: Fox Interactive Media Net U.S. Internet Advertising Growth (Excluding TAC), 4Q06?4Q07
- Figure: Estimated Net U.S. Internet Advertising Revenue Share (Excluding TAC) by Company, 4Q05?4Q07
- Figure: Estimated Gross and Net U.S. Internet Advertising Revenue Share by Company, 4Q07
- Vendor Profiles
  - Google
  - Yahoo!
  - Microsoft Online Services Business
  - AOL
  - Fox Interactive Media
  - IAC
- Future Outlook
- Essential Guidance
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- Related Research