Brand Protection Services

Publication Date	June 2008
Publisher	Ovum
Product Type	Report
Pages	9
ISBN Number	not applicable
Product Code	OVM00537

Price

£375.00
approximately: $662 | €476

PDF

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Summary

Brand and reputation

have always been among the most valued corporate assets. The online world has added a new dimension to these issues. The online forum provides a powerful means of promoting them, while also providing a means by which they can be undermined. This will become more evident as we move into the less structured world of Web 2.0. A specialist form of service provider is appearing in this area, which is only peripherally served by the mainstream ITSP and ISP communities. Graham Titterington examines the role and scope of the opportunity.

Content

List of Tables
Table of contents
- Key messages
- The importance of protecting reputation
- Online reputation
- Reputation protection versus freedom of speech and privacy
- Examples of how companies can be damaged by web talk
- Best practice in reputation protection
- Players
- MarkMonitor
- Brand Titan
- Brand Intelligence
- Filtering outgoing e-mail: Trend Micro and Ironport
- IBM (COBRA - Corporate Brand and Reputation Analysis)
- Melbourne IT and VeriSign
- High Position
- OpSec
- Garlik