Premium Company Profile The Southern Company

Introduction

Being the largest wholesale energy provider in the Southeastern US, The Southern Company has been able to take advantage of its scale of operations while expanding into growing markets.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

The Southern Company (Southern Company) is an energy holding company engaged in generation and distribution of electricity in Southeastern US. The company primarily operates in Alabama, Georgia, southeastern Mississippi and northwestern Florida. It is headquartered in Atlanta, Georgia.

Southern Company operates in the following components of the energy value chain: wholesale energy, power generation, utilities networks, and utilities retail. The company does not have upstream operations. The company is active in the electric utilities markets, and does not have presence in natural gas utilities.

Southern Company's power generation capacity at the end of fiscal 2006 was 41,785 megawatts (MW), of which 34,032 MW were from traditional operating companies, 6,733 MW from Southern Power and 1,020 MW from SEGCO.

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