Sara Lee, Hovis And Alara Case Study

Creating Winning Strategies In Bakery And Cereals

Publication Date	September 2007
Publisher	Datamonitor
Product Type	Report
Pages	7
ISBN Number	not applicable
Product Code	DAT07391

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£160.00
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Summary

Introduction

This report on Sara Lee, Hovis and Alara forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the brand strategies on these bakery companies, highlighting how they are developing their brands to stay ahead of the competition.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Companies mentioned in this report:

Premier Foods plc
Sara Lee Corporation

Content

Catalyst
Summary
Analysis
- Sara Lee's bakery range attempts to appeal to consumer and retailer needs
- The Earth Grain brand is well-established and has helped generate a positive Sara Lee innovation rating
- The EarthGrains brand has been relaunched in a healthier version
- The S.L.I.C.E. initiative is designed to enhance Sara Lee's relations with retailers
- The Hovis brand constantly evolves in line with consumer demands
- Premier Foods is expected to exploit Hovis heritage with brand extensions
- Hovis makes a success out of being in tune with consumer expectations
- Market share has been enhanced through launches like the Invisible Crust range
- Alara marries healthy product line with greener manufacturing principles
- Alara has achieved Green Mark accreditation for its environmental principles
- Alara's muesli comes in waste saving packaging, complimenting its green credentials
Appendix
- Case study series
- Methodology
- Further reading
- Ask the analyst
List of Tables
- Table 1: Top 10 innovative bakery and cereals companies,
- Table 2: Diversification is extensive within the Hovis bread range
List of Figures
- Figure 1: Sara Lee EarthGrains bread has been relaunched with a healthier positioning
- Figure 2: The Hovis product line targets a wide range of consumers
- Figure 3: Alara's muesli packaging consists of waste-saving paper bags