Uk Biscuits Case Study

Content

• Catalyst
• Summary
• Analysis
  • Introduction
  • United Biscuits restructures its biscuit business, introducing new premium lines
  • The UK's leading sweet biscuit company has sold off a number of brands in recent years to cope with the changing market
  • The company's latest sweet biscuit launches include new healthier, indulgent and impulsive product lines
  • United Biscuits focuses on health with the launch of Fruitsters and the repackaging of existing brands to stress their 'healthy' ingredients
  • The McVitie's Moment brand is promoted as an indulgent treat through a new marketing push
  • The Minis line comes in smaller sizes to target impulse sweet snack purchasers
  • Burton's Foods addresses intense competition with new premium biscuit varieties
  • Burton's Foods' new owner announces job cuts amid fierce competition, leading to worries the owner will source jobs abroad
  • The company launches Bertolli Savoury Nibbles, seeing potential growth in savory biscuits
  • Burton's launches an organic biscuit range to exploit the potential of this sector
  • Northern Foods undergoes biscuit brand overhaul, while investing heavily in Fox's marketing
  • Northern Foods reorganizes the biscuit sector, concentrating on 'Every Day' biscuits, seasonal and retailer own brands
  • The company undertakes greater investment in the Fox's brand, promoting it as a quality biscuit
  • The company launches a range containing only natural ingredients to target consumer interest in health and authenticity
• Appendix
  • Case study series
  • Methodology
  • Secondary sources
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Figures
  • Figure 1: Recent launches from United Biscuits target the health and premium trends
  • Figure 2: Burton's new savory biscuit range, Bertolli Savoury Nibbles
  • Figure 3: Northern Foods' indulgent and healthier biscuit ranges target the health, authenticity and premiumization trends