Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus)

Content

• Overview
• Catalyst
• Summary
  • Key Messages
  • The Market for Mobile Enterprise Solutions Is Growing Steadily
  • Hardware Is The Largest Growth Area in Enterprise Expenditure
  • Financial Services Institutions Have The Highest Adoption Rates of Mobility Solutions
  • Healthcare Providers Are Set to Make The Most Greenfield Investments in Mobility
  • Mobility Is Unlikely to Be An Enterprise's Largest IT Project in 2008
  • Fixed Mobile Convergence Will Break through Eventually
  • The Demand for Mobile Enterprise Applications Is Growing Slowly
  • Security and Integration Concerns Are Currently The Greatest Barriers to Adoption
  • Network Operators Are Playing An Increasingly Prominent Role in The Enterprise Market
  • Channel Strategies Vary According to The Solution and Vendor
• Table of Contents
  • Table of Figures
  • Table of Tables
  • Market Opportunity
  • The Market for Mobile Enterprise Solutions Is Not Fulfilling Its Promise
  • Defining Enterprise Mobility
  • Return on Investment Must Be Proven
  • Rates of Investment and Penetration Vary by Geography, Industry and Company Size
  • The Market for Mobile Enterprise Solutions Is Growing Steadily
  • Western Europe and Asia Pacific Will Show The Largest Overall Growth in Absolute Terms
  • Hardware (Devices) Is The Largest Growth Area in Enterprise Expenditure
  • The Penetration of Mobility Solutions Has Been Increasing
  • Enterprises Will Continue to Invest in All Mobility Technologies over The next Two Years
  • The Bundling of Solutions May Explain Consistent Growth across The Mobility Market
  • Financial Services Institutions Have The Highest Adoption Rates of Mobility Solutions
  • The Benefits of Enterprise Mobility Are Clear in The Manufacturing and Retail Industry
  • Wireless Payment Applications An Interesting Growth Area
  • Healthcare Providers Are Set to Make The Most Greenfield Investments in Mobility
  • Enterprises Must Be Educated about The Mobility Solutions Available to Them and The Potential Roi
  • Larger Enterprises Are More Likely to Deploy Mobility Solutions
  • Market Penetration Is Slowing in The Large Enterprise Space
  • Large Enterprises Spend The Most on Mobility Solutions
  • Mobility Is Unlikely to Be Enterprises' Largest IT Project in 2008
  • The Value of Investments in Mobility Is Smaller
  • Technology Evolution
  • Fixed Mobile Convergence Will Break through Eventually
  • The Philosophy of Mobile to Mobile (Mmc) Convergence Is Gradually Being Adopted
  • Desk Phone Investment May Become Redundant
  • A Dream of Interoperability, but The Reality Is Very Different
  • The Demand for Mobile Enterprise Applications Is Growing Slowly
  • Devices Need to Be User Friendly, Secure and Easy to Manage
  • Enterprises Need Secure Device Management Solutions
  • Customer Impact: Enterprise Pain Points Have to Be Addressed
  • The Return on Investment for Mobility Solutions Can Be Proven
  • Business Process Improvements Are Driving Investments in Mobility Technologies
  • Cost Is Not The Top Objective When Deploying Mobility
  • Mobility Can Help Reduce Enterprises' Carbon Footprint
  • Security and Integration Concerns Are The Greatest Barriers to Adoption
  • Security Is Still Perceived to Be An Issue despite Vendors' Claims That IT Is Not A Problem
  • Cost and Device Lifetime Are Also Inhibiting Enterprises
  • There Is Not Always A Business Case for Mobility Solutions
  • The Lack of Regulations and Proliferation of Devices May Be Confusing for Enterprises
  • There Are Increasing Opportunities for Mobility Solutions across All Verticals
  • Enterprise Mobility Has Traditionally Been Deployed for Field Force Automation
  • Public Welfare Agencies Have Made Mobility Investments
  • There Is A Lot of Demand from The Healthcare Sector for Mobility Solutions
  • Field Force Sales within Pharmaceutical Is A Key Growth Area
  • Mobile Email Is More Popular for Financial Services and Sales
  • Insurance and Financial Planning Are Key Adopters of Mobility Solutions
  • Investment Banking / Stock Trading
  • Competitive Landscape
  • The Leading Vendors in Enterprise Mobility Provide A Variety of Offerings
  • Network Operators Are Having An Increasingly Prominent Role in The Enterprise Market
  • The Competitive Landscape in The Enterprise Mobility Market Is Fragmented
  • Ibm, Rim and Nokia Are Market Leaders
  • Hp, Microsoft, Motorola, Oracle, Sybase Ianywhere Are Considered as The Primary Challengers
• Summary Scores Reveal Low End Users Sentiment towards Mobility Solutions on Offer
  • Mindshare in The Mobility Market Is Dominated by Two Large Vendors: Hp and Ibm
  • There Is Not Yet A Clear Leader in The Increasingly Competitive Enterprise Mobility Market
  • Go to Market
  • Channels to Market Are Important for Vendors to Expand Their Businesses
  • as The Market Matures, Preferred Routes to Market Are Changing
  • Both The Ceo and Cio Are Likely to Have Some Degree of Influence over Mobility Decisions
  • Resellers and Partners Offer Advantages for Vendors to Expand Their Audience
  • Channel Preference Is Related to Company Size
  • Analysis of Mature Markets Reveals That Enterprises Prefer An on Site Solution
  • Spanish and Italian Enterprises Are Most Likely to Purchase Their Mobility Solutions Direct from A Supplier
  • Channel Varies According to The Solution and Vendor
  • Mnos Offer Another Route to Market for Vendors
  • Vendors Should Recognize That Many Employees Purchase Handsets from Retail Outlets
  • Vendors Need to Be Clear When Marketing Their Solutions How They Will Benefit Enterprises
  • Concentrate on Solutions for Improving Business Processes
  • Provide Transparency on Costs and Security
  • Target Key Verticals and Geographies Where Growth Is Strong
  • as The Market Grows, Strengthen Solution Breadth
• Appendix
  • Definitions
  • Methodology
  • Further Reading
• Ask The Analyst
• Datamonitor Consulting
• Disclaimer
  • List of Tables
  • Table 1: Enterprise Expenditure on Mobility Solutions by Region ($M)
  • Table 2: Global Enterprise Mobility Expenditure ($M)
  • Table 3: Penetration of Mobility Solutions and Projected Greenfield Investments in 6 Months
  • Table 4: Penetration of Solutions and Projected Investment in 6 Months/2 Years
  • Table 5: Breakdown of Enterprise Mobility Expenditure by Vertical and Region 2008 ($M)
  • Table 6: Penetration of Mobility Solutions by Vertical in The next 6 Months? 2 Years?
  • Table 7: Penetration of Mobility Technologies by Size Band, Investment in next 6 Months/2 Years
  • Table 8: Enterprise Mobility Expenditure by Size Band ($M)
  • Table 9: Which Technology Area Is Your Single Biggest IT Project in 2007 Fall under?
  • Table 10: What Are The Key Benefits You Expect from Mobility?
  • Table 11: What Issues Prevent Your Organization from Investing in Mobility Solutions?
  • Table 12: The Enterprise Mobility Decision Matrix*
  • Table 13: Enterprise Mobility Decision Matrix - Vendor Scores Summary
  • Table 14: Please Pick Two Firms Which You Believe to Be 'Leaders' in Enterprise Mobility
  • Table 15: Rank The 2 Most Influential Positions for Investment Decisions regarding Mobility
  • Table 16: What Is Your Preferred Approach to Buying Mobility Technologies?
  • Table 17: What Is Your Preferred Approach to Buying Mobility Technologies?
• List of Figures
  • Figure 1: Western Europe and Asia Pacific Will Show The Largest Growth in Absolute Terms
  • Figure 2: Hardware Will Experience The Largest Growth
  • Figure 3: The Penetration of Mobility Solutions Is Gradually Increasing
  • Figure 4: Financial Services Is The Largest Vertical for Mobility Expenditure in 2008
  • Figure 5: The Healthcare Industry Is Driving Growth in Mobility
  • Figure 6: Large Enterprises Have A Much Higher Penetration of Mobility Solutions
  • Figure 7: Enterprise Mobility Expenditure by Size Band
  • Figure 8: Mobility Deployments Are Unlikely to Be Enterprises Largest IT Project
  • Figure 9: Cellular Technology Evolution
  • Figure 10: Improved Business Processes Is The Key Benefit of Enterprise Mobility Solutions
  • Figure 11: Enterprises Consider Security Concerns to Be Their Top Inhibitor
  • Figure 12: Leading Vendors Provide A Variety of Offerings
  • Figure 13: The Enterprise Mobility Decision Matrix
  • Figure 14: Ibm and Hp Are Leaders in Enterprise Mobility Mindshare
  • Figure 15: The Ceo Is The Most Influential Position for Making Mobility Investment Decisions
  • Figure 16: Two Thirds of Enterprises Purchase Their Mobility Solutions through Resellers
  • Figure 17: Enterprises in Germany and Italy Prefer to Deploy Mobility as A Hosted Service