2005 Clustering of Western European SMBs

Where Are Real IT Opportunities?

Publication Date	October 2005
Publisher	IDC
Product Type	Survey
Pages	30
ISBN Number
Product Code	IDC02268

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Summary

This study is based on the results of IDC's European Vertical Markets survey, carried out in April/May 2005 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 728 SMBs with more than 20 and fewer than 500 employees.

By following a clustering analysis, this study looks at SMBs' attitude towards information technology. Each of the four clusters identified represented companies in the survey that share similar attributes in the two indexes employed for the analysis. These four clusters were referred to as IT-oriented, fast followers, laggards, and wait-and-see adopters.

Content

In This Study
- Methodology
  - Conceptual Framework
  - Sample Design
    - Sampling Unit: IDC's Economic Entity
    - Sample Quotas
    - Table: Vertical Market Quotas
    - Table: Company Size Quotas
    - Sample Frame and Sampling Method
    - Table: Number of Completes by Country
  - Respondents
  - Interviews
  - Questionnaires
  - Interview Schedule
  - Confidence Intervals
  - Weighting
  - Analysis of the Data
- Definitions
  - Vertical Markets
  - Solution Areas
Situation Overview
- IT Engagement Index
- Table: IT Engagement Index by Company Size and Vertical Market
- IT Propensity Index
- Table: IT Propensity Index by Company Size and Vertical Market
- Clusters Analysis
- Table: Western Europe SMBs, Clusters Centers
- Figure: Western European SMBs, Cluster Sizes
  - Cluster Distribution
  - Table: Western Europe SMBs, Cluster Distribution by Company Size and Vertical Market
- SMBs' Current Attitude Towards IT Solutions
- Table: Western European SMBs, IT Solutions Adoption by Cluster (% of Respondents)
- SMBs' Current IT Strategy
- Table: Western Europe SMBs, Type of external consultants/third parties supporting IT decisions by cluster (% of respondents)
- Table: Western Europe SMBs, Scope of Involvement of External Consultants/Third Parties to Support IT Decisions by Cluster (% of Respondents)
- Table: Western Europe SMBs, Importance of Key Items by Cluster; Scale From 1 (Low) to 5 (High)
- SMBs' Current Channel Selection
- Table: Western Europe SMBs, 2005 Primary Source of IT Products and Services by Cluster (% of Companies)
- Table: Western Europe SMBs, Most Important Reasons for Choosing Companies' Primary IT Supplier by Cluster (% of Companies)
- Table: Western Europe SMBs, Rating of Primary IT Supplier's Performance by Cluster (1=Poor; 5=Excellent)
Future Outlook
- SMBs' Approach Towards IT Solutions in the Short Term
- Table: Western European SMBs, 2005 Investments in IT Solutions by Cluster (% of Respondents)
- Table: Western European SMBs, No Plans to Invest in IT Solutions in the Short-Term by Cluster (% of Respondents)
- SMBs' IT Focus in the Short-Term
- Table: Western Europe SMBs, Main Areas of Organization's IT Focus During the Next 12 Months by Cluster (% of Respondents)
- Future Evolution of SMBs' IT Budget Breakdown
- Table: Western Europe SMBs, Expected Change in the IT Budget Share Allocated to IT Sources by Cluster (% of companies)
Essential Guidance
Learn More
- Related Research
- Synopsis