Mts: a Regional Powerhouse, but Too Regional?

Publication Date	May 2008
Publisher	Ovum
Product Type	Report
Pages	22
ISBN Number	not applicable
Product Code	OVM00526

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Summary

MTS has the eighth largest subscriber base in the world and the largest in Russia, with a dominant presence in five further markets in the Commonwealth of Independent States (CIS). This report analyses the reasons behind MTS's success and assesses its future growth potential.

Content

Table of Contents
Executive Summary
- in a nutshell
Key Messages
- Ovum view
- SWOT analysis
- Strategy
- Ownership
- Organisation structure
- Group strategy: '3+2' + brand standardisation
- Domestic strategy: national lead in a large, growing market
- International strategy: 'waves of growth'
- Performance
- Financial
- Operational
- Table of figures
- Figure 1 MTS Group corporate structure
- Figure 2 MTS customer segmentation
- Figure 3 Russian MNOs market share (by connections) 4Q07
- Figure 4 MTS growth drivers: 'waves of growth'
- Figure 5 MTS Group financial revenue, OIBDA and net income, 2005-7
- Figure 6 MTS Group key financial ratios, 2005-7
- Table 1 MTS and VimpelCom financial benchmark, 2007
- Table 2 MTS Western European financial benchmark, 3Q07
- Figure 7 MTS share of revenues by operating company, 2007 ($ million)
- Table 3 MTS year-on-year revenue growth by operating company, 2007
- Table 4 MTS Group operational data, December 2007