2008 Business Projector Survey, Part 2

Purchase Points, Brands, and Technologies

Publication Date	July 2008
Publisher	IDC
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	IDC05489

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£3,090.00
approximately: $4,501 | €3,566

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Summary

This IDC study, part 2 of our analysis of the 2008 Business Projector Survey, examines purchase points, brand affinity, technology preference, and recycling plans. In part 1 of our analysis, we discussed respondent demographics, current projector ownership, future purchase plans, and key feature and specification preferences.

"Business buyers are clearly looking to get the most bang for their buck, and that means looking beyond traditional purchase channels, such as VARs and A/V dealers, to online retailers and vendors' own Web sites for the best deals." - Tom Mainelli, senior research analyst for IDC's Monitors and Projectors group

Content

IDC Opinion
In This Study
- Methodology
  - Sampling Frame and Sampling Method
  - Respondents
  - Survey Schedule
  - Weightings
  - Data Analysis
Situation Overview
- Channels Preferences
- Figure: Future Projector Purchase Point
- Table: Future Projector Purchase Point by Company Size
- Figure: Reasons for Picking a New Purchase Point
- Figure: Future Online Purchase Point
- Figure: Future Retail Purchase Point
- Branding
- Figure: Future Projector Brand Purchase Plans
- Table: Future Projector Brand Purchase Plans by Company Size (% of Respondents)
- Figure: Reasons for Considering Future Projector Brand
- Technology Preferences
- Figure: Future Projector Technology
- Table: Projector Technology by Company Size (% of Respondents)
- Figure: Reasons for LCD Technology Preference
- Figure: Reasons for DLP Technology Preference
- Figure: Reasons for LCoS Technology Preference
- Replacement Cycles
- Figure: Expected Useful Life Span of Future Projector Purchases
- Figure: Projector Recycling Plans
- Table: Projector Recycling Plans by Company Type (% of Respondents)
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis