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The Self-adhesive Label Market in Central / Eastern Europe

  • Publication Date:January 2007
  • Publisher:VandaGraf
  • Product Type: Report
  • Pages:220

The Self-adhesive Label Market in Central / Eastern Europe

In May 2004 ten new countries joined the European Union, increasing the EU's land area by around 22%, the EUs population by some 20% and the EUs GDP by only around 5% - The significantly smaller increase in GDP reflects the relative poverty of the new member countries at the time of joining.

8 out of 10 of the new EU 2004 member nations are located in Central/Eastern Europe (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia), while the remaining 2 new member countries are 2 small Mediterranean countries.

Each country section of the report contains an overview the nation's economy, business outlook and growth opportunities, followed by a detailed analysis of label end-user market

Romania and Bulgaria are looking to join the EU in 2007 (additional country supplements to this report are currently being researched).

With double digit growth of self-adhesive label demand in the region, significant opportunities (and also threats) exist for label converters, raw materials suppliers, equipment builders and investors. Opportunities are evaluated: for pre-printed prime labels versus VIP labels, filmic versus paper label materials, domestic production versus imports.

The aim of this report is to inform those who want and need to understand, not only the numbers and trends, but also the actual driving forces behind the rapid evolution of the labels sector.

The market for Self-adhesive labels in Central/Eastern Europe was estimated at 535 million sq. metres in 2003 and is growing at around 17% annually (Central/Eastern Europe accounts for just under 10% of the market for all Europe). Market breakdowns by country are shown with forecasts to 2008.

The supply side of the labels business in Central/Eastern Europe will continue to evolve, driven by the general trend of globalisation, new EU membership and other factors.

The supply of Self-adhesive materials will continue to be dominated by the major global labelstock laminators. In addition to the leaders, most particularly Avery Dennison and Raflatac, the more specialised suppliers of Filmic / Synthetic labelstsock materials are likely to take an increasing interest in the region.

The Label converter / printer sector will become gradually more polarised in Central/Eastern Europe as is the case elsewhere. Small local label converter / printers will continue to operate close to their customers with the flexibility to meet individual needs. The medium size label converter / printers meanwhile will find themselves under increasing pressure and will need to adapt or eventually go out of business. Some Western European and North American label converter / printers have already set up label plants in Central/Eastern Europe. A comprehensive lisitng of label converter / printers is shown for each country in Appendix.

The research and writing of the report has been carried out by highly experienced professionals, with strong backgrounds in packaging, labels, branded FMCG products, logistics and retail supply chains with hands-on industrial and engineering experience.

The principal author, James Bevan, has some 25 years professional experience in the packaging / labels/ logistics sector, during 20 years of which, he has been actively engaged in international consultancy projects. He has a number of years experience, researching, analysing and writing techno-economic reports, continuing to building on skills learned with the Battelle Institute in Geneva during the early 1980s.

  • Chapter 1.1 Background
    • 1.1.1 Central / Eastern Europe and the Future of the EU
    • 1.1.2 The Enlarged EU has Significance as a Negotiating Force on the World Stage
    • 1.1.3 Comparataive Analysis of Central/Eastern Europe Countries
      • 1.1.3.1 Historical Overview by Country- Central/Eastern European New EU Members in May 2004
      • 1.1.3.2 Doing Business in Central/Eastern Europe - Language Requirements
      • 1.1.3.3 Comparative Economic Statistics - Central/Eastern European New EU Members in May 2004
    • 1.1.4 Distinctive Features in the Evolution of the Market in Central/Eastern Europe
      • 1.1.4.1 Technology 'Leap-Frog'
      • 1.1.4.2 Two Speed Economics in Self-adhesive Labels in Central/Eastern Europe
    • 1.1.5 Per Capita Demand for Self-adhesive Label Materials in Central/Eastern Europe and around the World
    • 1.1.6 The Changing Face of Labels in Central / Eastern Europe.
  • Chapter 1.2 Evolution of Demand for Self-adhesive Label Materials in Central/Eastern Europe
    • 1.2.1 Self-adhesive Label Materials and Technology
    • 1.2.2 The Manufacture of Self-adhesive Labels
    • 1.2.3 Demand for Self-adhesive Materials - Evolution of Regional Growth Patterns in Europe (Central/Eastern + Western Europe)
    • 1.2.4 Breakdown by End-user Application and Labelstock Material in Central/Eastern Europe by Volume & Value
    • 1.2.5 Evolution of Markets for Self-adhesive Labelstock and Labels in Central/Eastern Europe with Breakdown by Country
      • 1.2.5.1 Demand for Self-adhesive Labelstock - Breakdown by Country in Central/Eastern Europe by Volume
      • 1.2.5.2 Demand for Self-adhesive Labelstock - Breakdown by Country in Central/Eastern Europe by Value
      • 1.2.5.3 Demand for Self-adhesive Labelstock (All Materials - Paper & Filmic) in Central/Eastern Europe with breakdowns by type of application in 2003
      • 1.2.5.4 Demand for Self-adhesive Labels in Central/Eastern Europe with breakdowns by Materials (Paper & Filmic) and by type of Application in 2003
      • 1.2.5.5 Estimated Breakdown of Demand for Different Types of Labelstock Materials in Central/Eastern Europe in 2003
    • 1.2.6 Label Types / Labelling Solutions
    • 1.2.7 Pre-printed Prime Labels - End-user Markets
    • 1.2.8 VIP - Thermal Direct / Thermal Transfer / Laser / Ink-jet Labels
      • 1.2.8.1 VIP Labels for Food - Thermal Direct Printing
      • 1.2.8.2 Thermal Transfer VIP Labels for: Food Products / Non-Food Retail Products / Non-Retail Products / Logistics Applications / Other Non-traded Asset Tracking Usage
      • 1.2.8.3 Summary of Thermal Direct and Thermal Transfer Printing Technologies with a Breakdown by Type of Usage
      • 1.2.8.4 Competing Technologies for VIP Label Printing (Ink Jet, Laser / Copier Printing)
    • 1.2.9 DeskTop (Laser Copier / InkJet) Printer Labels
      • 1.2.9.1 DeskTop (Laser Copier / InkJet) Printing Technologies used for Office & Home Applications
      • 1.2.9.2 DeskTop (Laser Copier / InkJet) Printing Technologies used for VIP Bar Code Printing in Industrial Applications.
  • Chapter 1.3 The Future of Self-adhesive Label Materials in Central/Eastern Europe
    • 1.3.1 Forecast Evolution of Demand for Self-adhesive Labels by Region Worldwide
    • 1.3.2 Forecast Evolution of Demand for Self-adhesive Labels in Central/Eastern Europe
    • 1.3.3 Forecast Evolution of Demand for Self-Adhesive Labelstock Material by Type of Application and End-user Sector in Central/Eastern Europe
    • 1.3.4 Forecast Evolution of Demand with Breakdown by Type of Self-Adhesive Labelstock Materials (Variable Imaging, Coated and Uncoated Papers and Filmics) in Central/Eastern Europe
    • 1.3.5 A Bright Future for Filmic Labelstock Materials in Central/Eastern Europe
    • 1.3.6 Forecast Evolution of Demand for Self-adhesive and Non Self-adhesive Filmic Self-Adhesive Labelstock Materials (Reel-fed, Cut & Stack, In-Mould) in Central/Eastern Europe
    • 1.3.7 Forecast Evolution of Filmic Labels by Type of Application in Central/Eastern Europe
    • 1.3.8 Forecast Evolution of Pre-printed Prime Labels by End-User Sector
    • 1.3.9 Future Narrow Web Label Press Trends in Central/Eastern Europe
    • 1.3.10 Future Developments in the Industry in Central/Eastern Europe - Labelstock Laminators
    • 1.3.11 Future Developments in the Industry in Central/Eastern Europe - Label Converter / Printers
    • 1.3.12 Polarisation of the Label Converter / Printer Sector - Two Speed Economies in Central/Eastern Europe
    • 1.3.13 Label Converter / Printers in Central /Eastern Europe - Structure of the Industry
    • 1.3.14 Counterfeit, Product Piracy and Brand Protection Issues in Central/Eastern Europe
    • 1.3.15 The Future for Added Value Constructions in Central/Eastern Europe
    • 1.3.16 Future Supply Chain and Purchasing Trends
    • 1.3.17 Trend towards Harmonised Raw Materials Prices across Geographical Regions within the EU25
    • 1.3.18 Rationalisation - Another Step in Globalisation for the Major Brand Owners
    • 1.3.19 Globalisation will Continue to have an Major Impact Central/Eastern Europe
    • 1.3.20 Evolution of Per Capita Usage of Labels by Region
    • 1.3.21 Future Driving Forces
    • 1.3.22 The Future of Labels
    • 1.3.23 Some Guidelines for the Future for the Central/Eastern European Label Converter/Printer.
  • Chapter 2.1 Poland
    • 2.1.1 Poland - Economic and Political Factors
      • 2.1.1.1 Poland - History and Politics
      • 2.1.1.2 Poland - The Economy
      • 2.1.1.3 Poland - Business Outlook
    • 2.1.2 Poland - Label End-user Markets
      • 2.1.2.1 Poland - The Retail Sector
      • 2.1.2.2 Poland - Food Products
      • 2.1.2.3 Poland - Drinks
      • 2.1.2.4 Poland - Pharmaceuticals
      • 2.1.2.5 Poland - Cosmetics and Toiletries
      • 2.1.2.6 Poland - Other End-User Sectors
      • 2.1.2.7 Poland - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.1.3 Poland - The Label Business
      • 2.1.3.1 Poland - An Overview - The Label Sector
      • 2.1.3.2 Poland - Label Papers, Films and Laminated Substrates
      • 2.1.3.3 Poland - Cross-border Trade in Laminates
      • 2.1.3.4 Poland - Label Inks, Plates and Dies
      • 2.1.3.5 Poland - Label Presses and other Machinery / Equipment
      • 2.1.3.6 Poland - Label Converter / Printers
      • 2.1.3.7 Poland - Cross-border Trade - Labels
      • 2.1.3.8 Poland - The Label Market - Future Trends
      • APPENDICES - Poland
        • APPENDIX I Poland - Case Studies of Selected Label Converter / Printers
        • Poland - Label Converter Printer - Case Study 1: INTROL
        • Poland - Label Converter / Printer - Case Study 2: Grafpol
        • Poland - Label Converter / Printer - Case Study 3: Pakiet
        • APPENDIX II Poland - Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
        • APPENDIX III Poland - Label Converter / Printers
        • APPENDIX IV Poland - The Packaging Sector.
  • Chapter 2.2 Hungary
    • 2.2.1 Hungary - Economic and Political Factors
      • 2.2.1.1 Hungary - History and Politics
      • 2.2.1.2 Hungary - The Economy
      • 2.2.1.3 Hungary - Business Outlook
    • 2.2.2 Hungary - Label End-Users
      • 2.2.2.1 Hungary - The Retail Sector
      • 2.2.2.2 Hungary - Food Products
      • 2.2.2.3 Hungary - Drinks
      • 2.2.2.4 Hungary - Pharmaceuticals
      • 2.2.2.5 Hungary - Cosmetics and Toiletries
      • 2.2.2.6 Hungary - Other End-User Sectors
      • 2.2.2.7 Hungary - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.2.3 Hungary - The Label Business
      • 2.2.3.1 Hungary - An Overview - The Label Sector
      • 2.2.3.2 Hungary - Label Papers, Films and Laminated Substrates
      • 2.2.3.3 Hungary - Cross-Border Trade in Laminates
      • 2.2.3.4 Hungary - Label Inks, Plates and Dies
      • 2.2.3.5 Hungary - Label Presses and other Machinery / Equipment
      • 2.2.3.6 Hungary - Label Converter / Printers
      • 2.2.3.7 Hungary - Cross-border Trade in Labels
      • 2.2.3.8 Hungary - The Label Market - Future Trends
    • APPENDICES - Hungary
    • APPENDIX I Hungary - Case Studies of Selected Label Converter / Printers
      • Hungary - Label Converter / Printers - Case Study 1: Mizsepack
      • Hungary - Labelstock Laminator - Case study 2 : Budaval
      • Hungary - Label Converter / Printers - Case Study 3:M-Real Petfi Label Kft
    • APPENDIX II Hungary - Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
    • APPENDIX III Hungary - Label Converter / Printers.
  • Chapter 2.3 Czech Republic and Slovakia
    • 2.3.1 Czech Republic - Economic and Political Factors
      • 2.3.1.1 Czech Republic - History and Politics
      • 2.3.1.2 Czech Republic - The Economy
      • 2.3.1.3 Czech Republic - Business Outlook
    • 2.3.2 Czech Republic - Label End-user Markets
      • 2.3.2.1 Czech Republic - The Retail Sector
      • 2.3.2.2 Czech Republic - Food Products
      • 2.3.2.3 Czech Republic - Drinks
      • 2.3.2.4 Czech Republic - Cosmetics and Toiletries
      • 2.3.2.5 Czech Republic - Other Label End-user Sectors
      • 2.3.2.6 Czech Republic - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.3.3 Czech Republic - The Label Business
      • 2.3.3.1 Czech Republic - An Overview - The Label Sector
      • 2.3.3.2 Czech Republic - Label Papers, Films and Laminated Substrates
      • 2.3.3.3 Czech Republic - Label Inks, Plates and Dies
      • 2.3.3.4 Czech Republic - Label Presses and other Machinery / Equipment
      • 2.3.3.5 Czech Republic - Label Converter / Printers
      • 2.3.3.6 Czech Republic - Cross-border Trade in Labels
      • 2.3.3.7 Czech Republic - The Label Market - Future Trends
    • 2.3.4 Slovakia - Economic and Political Factors
      • 2.3.4.1 Slovakia - History and Politics
      • 2.3.4.2 Slovakia - The Economy
      • 2.3.4.3 Slovakia - Business Outlook
    • 2.3.5 Slovakia - Label End-user Markets
      • 2.3.5.1 Slovakia - The Retail Sector
      • 2.3.5.2 Slovakia - Food and Drinks Products
      • 2.3.5.3 Slovakia - Other End-User Sectors
      • 2.3.5.4 Slovakia - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.3.6 Slovakia - The Label Business
      • 2.3.6.1 Slovakia - An Overview - The Label Sector
      • 2.3.6.2 Slovakia - Label Papers, Films and Laminated Substrates
      • 2.3.6.3 Slovakia - Label Inks, Plates and Dies
      • 2.3.6.4 Slovakia - Label Presses and Other Machinery / Equipment
      • 2.3.6.5 Slovakia - Label Converter / Printers
      • 2.3.6.6 Slovakia - Cross-border Trade in Labels
      • 2.3.6.7 Slovakia - The Label Market - Future Trends
    • 2.4.1 Estonia - Economic and Political Factors
    • 2.4.2 Estonia - Label End-user Markets
      • 2.4.2.1 Estonia - The Retail Sector
      • 2.4.2.2 Estonia - Food and Drinks Products
      • 2.4.2.3 Estonia - Other Label End-user Sectors
      • 2.4.2.4 Estonia - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.4.3 Estonia - The Label Business
      • 2.4.3.1 Estonia - An Overview - The Label Sector
      • 2.4.3.2 Estonia - Label Papers, Films and Laminated Substrates
      • 2.4.3.3 Estonia - Label Presses and Other Machinery / Equipment
      • 2.4.3.4 Estonia - Label Converter / Printers
      • 2.4.3.5 Estonia - Cross-border Trade in Labels
      • 2.4.3.6 Estonia - The Label Market - Future Trends
    • 2.4.4 Latvia - Economic and Political Factors
    • 2.4.5 Latvia - Label End-user Markets
      • 2.4.5.1 Latvia - The Retail Sector
      • 2.4.5.2 Latvia - Food and Drinks Products
      • 2.4.5.3 Latvia - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.4.6 Latvia - The Label Business
      • 2.4.6.1 Latvia - An Overview - The Label Sector
      • 2.4.6.2 Latvia - Label Papers, Films and Laminated Substrates
      • 2.4.6.3 Latvia - Label Presses and Other Machinery / Equipment
      • 2.4.6.4 Latvia - Label Converter / Printers
      • 2.4.6.5 Latvia - Cross-border Trade in Labels
      • 2.4.6.6 Latvia - The Label Market - Future Trends
    • 2.4.7 Lithuania - Economic and Political Factors
    • 2.4.8 Lithuania - Label End-user Markets
      • 2.4.8.1 Lithuania - The Retail Sector
      • 2.4.8.2 Lithuania - Food and Drinks Products
      • 2.4.8.3 Lithuania - Other Label End-user Sectors
      • 2.4.8.4 Lithuania - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.4.9 Lithuania - The Label Business
      • 2.4.9.1 Lithuania - An Overview - The Label Sector
      • 2.4.9.2 Lithuania - Label Papers, Films and Laminated Substrates
      • 2.4.9.3 Lithuania - Label Presses and other Machinery / Equipment
      • 2.4.9.4 Lithuania - Label Converter / Printers
      • 2.4.9.5 Lithuania - Cross-border Trade in Labels
      • 2.4.9.6 Lithuania - The Label Market - Future Trends
  • Chapter 2.5 Slovenia
    • 2.5.1 Slovenia - Economic and Political Factors
      • 2.5.1.1 Slovenia - History and Politics
      • 2.5.1.2 Slovenia - The Economy
      • 2.5.1.3 Slovenia - Business Outlook
    • 2.5.2 Slovenia - Label End-user Markets
      • 2.5.2.1 Slovenia - The Retail Sector
      • 2.5.2.2 Slovenia - Food and Drink Products
      • 2.5.2.3 Slovenia - Other Label End-user Sectors
      • 2.5.2.4 Slovenia - Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
    • 2.5.3 Slovenia - The Label Business
      • 2.5.3.1 Slovenia - An Overview - The Label Sector
      • 2.5.3.2 Slovenia - Label Papers, Films and Laminated Substrates
      • 2.5.3.3 Slovenia - Label Presses and Other Machinery / Equipment
      • 2.5.3.4 Slovenia - Label Converter / Printers
      • 2.5.3.5 Slovenia - Cross-border Trade in Labels
      • 2.5.3.6 Slovenia - The Label Market - Future Trends.
    • APPENDICES - Slovenia
    • APPENDIX I Slovenia - Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
    • APPENDIX II Slovenia - Label Converter / Printers.
    • Vandagraf International Limited - January 2005
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