South African Market for Agriculture Chemicals

Publication Date	June 2009
Publisher	Frost & Sullivan
Product Type	Report
Pages	143
ISBN Number	not applicable
Product Code	FRS01328

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Summary

Economic Recession Presents Both Challenges and Opportunities

The South African market for agriculture chemicals is currently facing numerous challenges due to the current economic recession. Nevertheless, there are a number of strategies that the agricultural industry can adopt in order to convert these challenges into opportunities. The initiative to create such opportunities will need to come from the South African Government. However, market participants involved in the supply chain need to adopt these strategies in their business plans. Opportunities exist as participants seek vertical integration with complementary businesses, as well as buy out smaller competitors.

"The South African agriculture chemicals market is anticipated to grow in the long-term due to increasing pressure on farmers to boost the production of crops and livestock," notes the analyst of this research. "There is also a mounting trend in protein consumption and changing dietary patterns which are poised to promote demand for agriculture chemicals." These growth opportunities are set to have a positive long-term impact on the market. The animal feeds and additives segment is projected to experience the highest opportunity growth in the future, reaching nearly $660.0 million by 2015. The agricultural industry in South Africa is potentially in a good position to attract investors, since the new government has split the Agriculture and Land Affairs departments. This has been regarded as a positive step, particularly since the focus can be on improving primary agriculture as well as rural development. Both these sectors are set to drive the growth of the agriculture chemicals market, especially in terms of spending and enhancing infrastructure.

Acquisitions Represent Key Strategy for Competitive Success

Despite optimistic projections, there are numerous challenges such as escalating food and input costs. There is also a high risk factor for investment that contributes to the chances of failure, as the industry has high debt levels and requires a sizeable capital outlay. "Due to the economic recession, companies are reluctant to invest capital into their business for growth purposes, and this is further aggravated due to the high input costs and volatile commodity prices," explains the analyst. "Consumers are unwilling to pay for expensive products, and the market has also been restrained due to the rising number of low-cost, imported products such as frozen chickens."

Notwithstanding the challenges in the agricultural sector, many opportunities still exist. Good government policies and increased spending on the agriculture sector underscore the vital role played by the government. Other opportunities such as the promotion of sustainable development are also essential for the long-term success of the market. "One of the easiest ways for companies to survive the economic recession is for larger companies to buy out smaller competitors, as well as to integrate the business with other complementary businesses," advises the analyst. "For instance, Country Bird Holdings recently acquired a significant 13.4% share in Sovereign Food Investments, and there are numerous market shifts as companies compete to gain a competitive share."

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Speciality chemicals
Fertiliser chemicals
Crop protection chemicals
Animal feeds and additives
Animal health products

Content

1. Executive Summary
- 1.1 Introduction and Research Overview
- 1.2 Summary of Key Findings
- 1.3 Market Structure
- 1.4 Strategic Conclusions
2. Research Aims and Objectives
3. Research Scope and Definitions
- 3.1 Market Segmentation
- 3.2 Geographic Scope
- 3.3 End-user Market
- 3.4 Research Definitions
4. Industry Challenges and Market Forces
- 4.1 Industry Challenges
- 4.2 Market Drivers
- 4.3 Market Restraints
5. Industry Best Practices
6. Agriculture and the Economic Recession
- 6.1 Impacts on Agriculture: Challenges and Opportunities
7. Total Agricultural Chemicals Market
- 7.1 Introduction and Market Overview
- 7.2 Market Engineering Research Measurements
- 7.3 Market Revenues and Growth Rates
- 7.4 Opportunity Analysis
8. Animal Feeds and Additives Market
- 8.1 Introduction and Market Overview
- 8.2 Market Engineering Research Measurements
- 8.3 Market Revenues and Growth Rates
- 8.4 Market Analysis
- 8.4 a. Cattle/Livestock Feed Production
- 8.4 b. Poultry Feed Production
- 8.4 c. Swine Feed Production
- 8.4 d. Miscellaneous Feed Production
- 8.5 Supply Chain Analysis
- 8.6 Competitive Analysis: Manufacturers of Raw Materials
- 8.7 Competitive Analysis: Suppliers of Feed Additives
- 8.8 Competitive Analysis: Suppliers of Animal Feeds
- 8.9 Competitive Analysis: Company Profiles
- 8.10 Opportunity Analysis
9. Animal Health Products Market
- 9.1 Introduction and Market Overview
- 9.2 Market Engineering Research Measurements
- 9.3 Market Revenues and Growth Rates
- 9.4 Supply Chain Analysis
- 9.5 Market Structure by Product Category: 2007 versus 2008
- 9.6 Competitive Analysis
- 9.7 Competitive Analysis: Company Profiles
- 9.8 Opportunity Analysis
10. Fertiliser Chemicals Market
- 10.1 Introduction and Market Overview
- 10.2 Market Engineering Research Measurements
- 10.3 Market Revenues and Growth Rates
- 10.4 Competitive Analysis
- 10.5 Competitive Analysis: Company Profiles
- 10.6 Opportunity Analysis
11. Crop Protection Chemicals Market
- 11.1 Introduction and Market Overview
- 11.2 Market Engineering Research Measurements
- 11.3 Market Revenues and Growth Rates
- 11.4 Competitive Analysis
- 11.5 Competitive Analysis: Company Profiles
- 11.6 Opportunity Analysis
12. Strategic Recommendations and Conclusion
- 12.1 Total Agricultural Chemicals Market
- 12.2 Animal Feeds and Additives Market
- 12.3 Animal Health Products Market
- 12.4 Fertiliser Chemicals Market
- 12.5 Crop Protection Chemicals Market
- 12.6 Conclusion
13. About Frost & Sullivan