British American Tobacco plc - SWOT Analysis

Datamonitor's British American Tobacco plc - SWOT Analysis company profile is the essential source for top-level company data and information. British American Tobacco plc - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

British American Tobacco (BAT) is engaged in the manufacture, marketing and sale of cigarettes and other tobacco products. The group operates in 180 markets across the world. It is headquartered in London, the UK and employed about 56,170 people as of December 31, 2008. The group recorded revenues of ??12,122 million (approximately $22,488.5 million) during the financial year (FY) ended December 2008, an increase of 21% over FY2007. The operating profit of the group was ??3,572 million (approximately $6,626.7 million) during FY2008, an increase of 23% over FY2007. The net profit was ??2,457 million (approximately $4,558.2 million) in FY2008, an increase of 15.4% over FY2007.

Scope

• Provides all the crucial information on British American Tobacco plc required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting British American Tobacco plc in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of British American Tobacco plc
• Data is supplemented with details on British American Tobacco plc history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from British American Tobacco plc

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