Columbia Sportswear Company - SWOT Analysis

Datamonitor's Columbia Sportswear Company - SWOT Analysis company profile is the essential source for top-level company data and information. Columbia Sportswear Company - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Columbia Sportswear Company (Columbia) is engaged in the design, sourcing, marketing and distribution of outerwear, sportswear, footwear, and related accessories and equipment. The company operates in North America, Europe and Asia. It is headquartered in Portland, Oregon and employs about 3,163 people. The company recorded revenues of $1,317.8 million during the financial year ended December 2008 (FY2008), a decrease of 2.8% over FY2007. The operating profit of the company was $118.7 million during financial year 2008 (FY2008), a decrease of 40.4% over FY2007. The net profit was $95 million in FY2008, a decrease of 34.2% over FY2007.

Scope

• Provides all the crucial information on Columbia Sportswear Company required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Columbia Sportswear Company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Columbia Sportswear Company
• Data is supplemented with details on Columbia Sportswear Company history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Columbia Sportswear Company

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