Fyffes plc - SWOT Analysis

Datamonitor's Fyffes plc - SWOT Analysis company profile is the essential source for top-level company data and information. Fyffes plc - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Fyffes is primarily involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples and melons. The company principally operates in Europe. It is headquartered in Dublin, Ireland and employs about 5,062 people. The company recorded revenues of E606.7 million (approximately $892.7 million) during the financial year (FY) ended December 2008, an increase of 9.6% over FY2007. The operating loss of the company was E1.4 million (approximately $2.1 million) during FY2008, compared to the operating profit of E11.1 million (approximately $16.3 million) in FY2007. The net profit was E0.1 million (approximately $0.1 million) in FY2008, a decrease of 99.2% compared to FY2007.

Scope

• Provides all the crucial information on Fyffes plc required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Fyffes plc in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Fyffes plc
• Data is supplemented with details on Fyffes plc history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Fyffes plc

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