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Google Capitalism Emerging

  • Publication Date:November 2010
  • Publisher:Mind Commerce
  • Product Type: Report
  • Pages:

Google Capitalism Emerging

Google has been the most successful Internet company to date, a cash-making machine, dominating the online advertising market. Offering a large variety of online services for free, Google promotes the "do no evil" mantra to portray themselves as a platform, next-generation corporation that can peacefully coexist with and serve the online society. However, Google has accumulated enough market share and portfolio to effectively become an Internet monopoly.

In this report, we analyze the strategy pattern Google is following, which is similar to the one the Standard Oil Company followed more than a century ago. Based on this analysis, we make predictions of future strategies that are likely to be followed
by Google and suggest possible corporate acquisition plans in the near and long-term future.

Learn about Google acquisition targets, and why the are targets, before you hear  about them in the media !!

Key Benefits:
  • Analysis of Google business model
  • Comparison of Google with the business patterns followed by Standard Oil
  • Future strategy analysis of Google and the mobile market
  • Analysis of Google as a service offerings and implications
  • Analysis and insights on Google entering the TV and video distribution business
  • Predictions on future company acquisitions
  • Implications on service providers

Questions Answered in Report:

  • How does Google make money and how can they sustain the current business model?
  • Which markets will be directly affected by an expanding Google corporation?
  • How can the Internet affect the financial system?
  • How can Google affect the digital economy?
  • How can Google and Tier-1 service providers complement and coexist?
  • What value does Google bring to the mobile market?
  • What kind of companies may be Google next acquisition targets?

Audience:
  • Competitors to Google: Any company that either already has or is contemplating  a competing line-of-business, application, product, service, etc.
  • Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
  • Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
  • Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more. Google Watch provides a competitive advantage and insights for subscribers.

1     Introduction

2     The art of selling stuff for free

3     The Standard Oil Internet Company
3.1    Google Information Mining and Manufacturing6
3.2    The Google Data Railroad7

4     Google on a TV set near you
4.1    The TV and video market redux
4.2    Evidence
4.3    Potential targets

5     Google as a Service
5.1    A cloudy strategy
5.2    Starting small
5.3    Going Hybrid: Entering the enterprise business
5.4    Google Apps for Service Providers
5.5    Potential targets

6     Google goes mobile
6.1    The invasion of Android(s)
6.2    Google Voice
6.3    Strategy
6.3.1  Navigation
6.3.2  Travel16

7     Google Money

8     The Google effect: Implications
8.1    Telecommunications
8.1.1  Google strategies
8.1.2  Telco strategies for the future
8.2    Media industry
8.3    Information technology
8.4    Finance

9     Conclusion

Index of figures

Figure 1: Map of Standard Oil pipelines, early 1900s. Ports, oil fields and refineries are connected with pipelines
Figure 2: Sprint NextTel USA IP Network (Source: Sprint)
Figure 3: Advertising perception among persons 18+ (TVB media comparisons study, 2010, Knowledge Networks Inc)
Figure 4: Android developer base compared with other platforms
Figure 5:

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