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Board Meeting Minutes: October 2009 Marketing Operations Leadership Board

  • Publication Date:November 2009
  • Publisher:IDC
  • Product Type: Report
  • Pages:5

Board Meeting Minutes: October 2009 Marketing Operations Leadership Board

This IDC Insight is a summary of IDC's Marketing Operations Leadership Board meeting of October 15, 2009, held at Half Moon Bay, California. There were 26 clients in attendance from companies including: Autodesk, Autonomy, Cisco, Citrix, Ericsson, HDS, HP, IBM, HIS, Intel, Juniper, Microsoft, salesforce.com, Siemens, Sterling Commerce, Sybase, Symantec, Synopsys, VMware, and Xerox.

  • IDC Opinion
  • In This Insight
  • Situation Overview
    • Digital Marketing Performance Measurement
    • Marketing Automation
  • Future Outlook
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