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Perspective: SAP Retail Forum, Chicago

  • Publication Date:November 2011
  • Publisher:IDC
  • Product Type: Report
  • Pages:8

Perspective: SAP Retail Forum, Chicago

This IDC Retail Insights Perspective explores the top themes discussed at the recent SAP Retail Forum held at The Drake Hotel in Chicago: HANA, mobility, and planning- oh my!

Many SAP applications were showcased including HCM, BI, Financial Management, CRM, Sybase Unwired Mobility, Apollo Marketing Management, Merchandise and Assortment Planning (MAP), and Inventory Management, but SAP's new in-memory High-Performance Analytic Appliance (HANA), mobility, personalized in-context customer offer management, and SAP's overhauled merchandise and assortment planning capabilities took center stage.

Our conversations with the SAP IS Retail leadership team in Chicago and additional research after the event have alleviated some of our concern about the overall health of SAP's retail business. It had operated in stealth mode far too long, leaving us to conclude that no news is bad news.

North America, in particular the United States, has been a hard market for SAP to crack. Yet there were about 20 go-lives in the United States over the past 12 months. While still barely above single digits, its annual net-new deal count in North America has increased a bit in each of the last three years- running about half the number of deals we estimate the Oracle Retail Global Business Unit netted in roughly the same time period. SAP's retail revenue management (RRM) services-as-a-product business netted two significant tier 1 accounts as well.

  • In This Perspective
    • IS Retail Business Health Check
    • HANA
    • Mobility
    • Mobility, Loyalty, and Lifestyle Living
    • Whither eCommerce?
    • Planning
    • Erstwhile Khimetrics and SAF - When Will They Meet?
    • Off Center Stage: AFS for Factories, Designers, and Brand Manufacturers
    • Retail Without Boundaries - An Updated Philosophy
    • Learn More
    • Related Research
    • Figure: Wedge Versus Swiss Cheese Assortment Plans
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