Premium Company Profile: Shinsegae Co.Ltd

Introduction

Shinsegae, in September 2006, acquired Wal-Mart Korea, which was the fifth largest discount store chain in Korea with 16 stores across Korea. The acquisition helped Shinsegae widen its market share and gain a lead over the second tier rivals.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Shinsegae is a South Korean retailing company. The company operates department stores and discount stores in South Korea and China. As of June 2007, the company operated 121 stores across Korea and China including, seven department stores, 106 discount stores, a premium outlet in Korea, and seven discount stores in China.

In June 2007, Shinsegae opened a premium outlet in Yeoju, South Korea. These outlets located conveniently showcase a wide range of brands in a unique outdoor setting.

Shinsegae's E-Marts have a leading market position in the discount store chain category. In 2006, E-mart's market share was 25.8% based on the number of stores, ahead of Samsung Tesco and Lotte Mart. In terms of sales, E-mart had a market share of 31.3%. A leading market position gives it greater bargaining power and a competitive advantage.

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