Batteries

US industry forecasts for 2012 & 2017

Publication Date	January 2009
Publisher	Freedonia Group
Product Type	Report
Pages	337
ISBN Number	not applicable
Product Code	FED00105

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Summary

US demand to reach $16.4 billion in 2012

US demand for primary and secondary batteries will increase 2.0 percent annually to $16.4 billion in 2012. Increases will be supported by the rising use of battery-powered products such as digital cameras, portable music players and laptop computers. In addition, the expected recovery in motor vehicle production will support demand for batteries. Market gains will also be assisted by an ongoing shift in the

product mix toward more expensive batteries (e.g., rechargeable lithium cells) that deliver improved performance for high-drain electronic devices. However, falling prices for a number of batteries off of elevated 2007 levels and generally weaker economic growth will prevent even more rapid gains. Shipments of batteries from US facilities are expected to increase 1.5 percent annually to $13.7 billion in 2012.

Gains will be bolstered by ongoing efforts to improve the country's advanced battery chemistry manufacturing capabilities, leading to higher shipments of Li-Ion and other batteries. Nevertheless, imports will continue to account for a significant portion of battery demand, reaching 27 percent in 2012.

Primary batteries demand bolstered by highperformance chemistries

Sales of primary batteries are expected to rise faster than secondary types through 2012, bolstered by increasing usage of primary lithium and other high-performance battery chemistries in high-drain applications such as digital cameras. Although alkaline batteries will remain

the dominant primary battery type, accounting for 70 percent of sales in 2012, other types such as primary lithium and zinc-air will grow faster. Consumer applications will continue to use the largest share of primary batteries, accounting for more than two-thirds of the market in 2012.

Rechargeable lithium batteries to be fastest growing chemistry

Sales of secondary (or rechargeable) batteries will increase 1.5 percent annually to $10.6 billion in 2012. Gains will be supported by supported by a shift in the product mix toward advanced electronic devices such as MP3 players and multifunction cell phones, most of which require lightweight power sources with a high energy density. The expanding hybrid motor vehicle market will also bolster demand for advanced rechargeable lithium and nickel-metal hydride (Ni-MH) batteries. However, falling prices for many metals used in secondary batteries and lower production costs for more advanced rechargeable chemistries as lithium ion and Ni-MH will restrict gains in value terms.

Lead-acid batteries will continue to dominate the secondary battery market, accounting for more than two-thirds of sales in 2012. However, rechargeable lithium chemistries will see the fastest increases among all secondary chemistries through 2012, with demand increasing 6.0 percent annually to $1.9 billion. Growth will be driven by both rising use of portable devices powered by lithium ion and lithium polymer batteries and by technological advances which improve the performance attributes of these advanced batteries.

Content

INTRODUCTION
- I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Economic Environment
- Cyclical Trends
- Long-Term Trends
- Fixed Investment Outlook
- Personal Income & Expenditure Outlook
- Government Spending & Investment Outlook
- Durable Goods Manufacturing Outlook
- Motor Vehicle Outlook
- Electrical & Electronic Sector Outlook
- Legal & Regulatory Environment
- Recycling
III. TECHNOLOGY
- General
- Basic Electrical Properties
- Battery Construction & Operation
- Conventional Battery Chemistries
- Alkaline
- Zinc-Carbon/Zinc-Chloride
- Lead-Acid
- Nickel-Cadmium
- Others
- Advanced Battery Chemistries
- Lithium
- Nickel-Metal Hydride
- Zinc-Air
- Rechargeable Alkaline
- Other
- Wireless Communications & Portable Computing
- Hybrid/Electric Vehicles
- Fuel Cells & Other Alternative Sources of Power
- Fuel Cells
- Other Sources of Power
- Motor Vehicle Electrical Trends
- Smart Batteries
IV. OVERVIEW
- General
- Pricing Patterns
- International Environment
- World Outlook
- Foreign Trade
- Primary Batteries
- Secondary Batteries
- V. PRIMARY BATTERY PRODUCTS
- General
- Alkaline Batteries
- Primary Lithium
- Other Primary Batteries
- Zinc-Air
- Zinc-Carbon/Zinc-Chloride
- Silver Oxide
- Specialty & All Other Primary Batteries
VI. PRIMARY BATTERY MARKETS
- General
- Consumer Market
- Entertainment
- Lighting
- Toys & Games
- Photography
- Other Consumer Markets
- Industrial Market
- Government Market
- Other Primary Battery Markets
VII. SECONDARY BATTERY PRODUCTS
- General
- Lead-Acid Batteries
- Starting/Lighting/Ignition
- Non-SLI
- Motive Power
- Stationary & Other Types
- Rechargeable Lithium Batteries
- Lithium Ion
- Lithium Polymer
- Nickel-Metal Hydride Batteries
- Nickel-Cadmium Batteries
- Other Secondary Batteries
- Rechargeable Alkaline
- Rechargeable Zinc-Air
- Nickel-Hydrogen
- Sodium-Sulfur
- Exotic & All Other
VIII. SECONDARY BATTERY MARKETS
- General
- Motor Vehicle Market
- Conventional OEM
- Conventional Replacement
- Hybrid-Electric Vehicles
- Portable Device Market
- Portable Computers
- Personal Communication Devices
- Power Tools
- Other Portable Devices
- Motive Power Market
- Industrial & Mining Vehicles
- Recreational & Personal Mobility Vehicles
- Other Motive Power
- Backup Power Supply Market
- Industrial
- Telecommunications
- Utility-Related
- Government & Other Secondary Battery Markets
- Government
- Mowers, Tractors & Industrial Trucks
- Marine
- Motorcycles
- All Other
IX. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Primary Batteries
- Lead-Acid Secondary Batteries
- Non-Lead-Acid Secondary Batteries
- Research & Product Development
- Manufacturing
- Marketing
- Cooperative Agreements
- Distribution
- Financial Requirements
- Mergers, Acquisitions & Industry Restructuring
- Company Profiles
- A123 Systems Incorporated
- ABLE New Energy Company Limited, see Ultralife
- American Power Conversion, see Schneider Electric
- ASB Group, see Saft Groupe SA
- Automotive Energy Supply Corporation, see NEC
- BYD Company Limited
- C&D Technologies Incorporated
- Cobasys LLC, see Energy Conversion Devices
- Crown Battery Manufacturing Company
- Douglas Battery Manufacturing Company
- Duracell Incorporated, see Procter & Gamble Company
- EaglePicher Corporation
- East Penn Manufacturing Company Incorporated
- Electrochem Solutions Incorporated, see Greatbatch
- Ener-Tek International Incorporated
- Ener1 Incorporated
- EnerDel Incorporated, see Ener1 Incorporated
- Energizer Holdings Incorporated
- Energy Conversion Devices Incorporated
- EnerSys
- Enertech International, see Ener1 Incorporated
- Engineered Assemblies Corporation, see Greatbatch
- Exide Technologies
- GP Batteries International Limited
- Greatbatch Incorporated
- GS Yuasa Corporation
- Hitachi Limited
- Hymotion Incorporated, see A123 Systems Incorporated
- Johnson Controls Incorporated
- KCM Marketing, see East Penn Manufacturing
- MarathonNorco Aerospace, see TransDigm Group
- Matsushita Electric Industrial, see Panasonic
- Maxell Corporation of America, see Hitachi Limited
- MK Battery, see East Penn Manufacturing Company
- NEC Corporation
- Ovonic Battery Company, see Energy Conversion Devices
- Panasonic Corporation
- Power Battery Company Incorporated
- Power-Sonic Corporation
- Precious Plate Florida, see Saft Groupe
- Procter & Gamble Company
- Rare Earth Ovonic, see Energy Conversion Devices
- Renata SA, see Swatch Group Limited
- RPS Power Systems Incorporated, see Ultralife
- Saft Groupe SA
- Samsung SDI Company Limited
- SANYO Electric Company Limited
- SANYO GS Soft Energy, see GS Yuasa and SANYO Electric
- Schneider Electric SA
- Sony Corporation
- Spectrum Brands Incorporated
- Swatch Group Limited
- Toshiba Corporation
- TransDigm Group Incorporated
- Trojan Battery Company
- Ultralife Corporation
- US Battery Manufacturing Company
- Valence Technology Incorporated
- Yardney Technical Products, see Ener-Tek International
- Yuasa Battery Incorporated, see GS Yuasa Corporation
- Other Companies Mentioned in Study
SECTION I -- EXECUTIVE SUMMARY
- Summary Table
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Battery Market Trends, 1997-2007
- 3 Nonresidential Fixed Investment Expenditures
- 4 Personal Consumption Expenditures
- 5 Government Spending & Investment Trends
- 6 Durable Goods Shipments
- 7 Motor Vehicle Indicators
- 8 Electrical & Electronic Equipment Shipments
SECTION III -- TECHNOLOGY
- 1 Wireless Communications & Portable Computing Device Demand
- 2 Hybrid/Electric Vehicle Market Trends
- 3 Selected Alternative Power Product Demand
- 4 Smart Battery Demand
SECTION IV -- OVERVIEW
- 1 Battery Supply & Demand
- 2 Battery Pricing Patterns
- 3 World Battery Demand
- 4 US Battery Foreign Trade
- 5 US Primary Battery Foreign Trade
- 6 US Secondary Battery Foreign Trade
SECTION V -- PRIMARY BATTERY PRODUCTS
- 1 Primary Battery Supply & Demand
- 2 Alkaline Battery Supply & Demand
- 3 Primary Lithium Battery Supply & Demand
- 4 Other Primary Battery Supply & Demand
- 5 Zinc-Air Battery Demand
- 6 Zinc-Carbon/Zinc-Chloride Battery Demand
- 7 Silver Oxide Battery Demand
- 8 Specialty & All Other Primary Battery Demand
LIST OF TABLES
SECTION VI -- PRIMARY BATTERY MARKETS
- 1 Primary Battery Demand by Market
- 2 Consumer Primary Battery Market
- 3 Industrial Primary Battery Market
- 4 Government Primary Battery Market
- 5 Other Primary Battery Markets
SECTION VII -- SECONDARY BATTERY PRODUCTS
- 1 Secondary Battery Supply & Demand
- 2 Lead-Acid Battery Supply & Demand
- 3 Starting/Lighting/Ignition Battery Demand
- 4 Non-SLI Lead-Acid Battery Demand
- 5 Rechargeable Lithium Battery Supply & Demand
- 6 Nickel-Metal Hydride Battery Supply & Demand
- 7 Nickel-Cadmium Battery Supply & Demand
- 8 Other Secondary Battery Supply & Demand
SECTION VIII -- SECONDARY BATTERY MARKETS
- 1 Secondary Battery Demand by Market
- 2 Motor Vehicle Battery Market
- 3 Conventional OEM Battery Market
- 4 Conventional Replacement Motor Vehicle Battery Market
- 5 Hybrid/Electric Vehicle Battery Market
- 6 Portable Device Secondary Battery Market
- 7 Portable Computer Battery Demand
- 8 Personal Communication Device Battery Demand
- 9 Power Tool Battery Demand
- 10 Other Portable Device Battery Demand
- 11 Motive Power Secondary Battery Market
- 12 Backup Power Supply Secondary Battery Market
- 13 Other Secondary Battery Markets
LIST OF TABLES
SECTION IX -- INDUSTRY STRUCTURE
- 1 Revenue Data: Selected Battery Manufacturers, 2007
- 2 Research & Development Spending Patterns: Selected Battery Manufacturers
- 3 Capital Spending Patterns: Selected Battery Manufacturers
- 4 Selected Cooperative Agreements
- 5 Composite Financial Ratios: Selected Battery Manufacturers
- 6 Selected Acquisitions & Divestitures
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Battery Market Trends, 1998-2007
SECTION III -- TECHNOLOGY
- 1 Basic Battery Construction
SECTION IV -- OVERVIEW
- 1 Selected Battery Price Deflators, 1997-2017
- 2 World Battery Demand by Region, 2007
- 3 US Primary Battery Imports by Source, 2007
- 4 US Primary Battery Exports by Destination, 2007
- 5 US Secondary Battery Imports by Source, 2007
- 6 US Secondary Battery Exports by Destination, 2007
SECTION V -- PRIMARY BATTERY PRODUCTS
- 1 Primary Battery Demand by Chemistry, 2007
SECTION VI -- PRIMARY BATTERY MARKETS
- 1 Primary Battery Demand by Market, 2007
SECTION VII -- SECONDARY BATTERY PRODUCTS
- 1 Secondary Battery Demand by Chemistry, 2007
SECTION VIII -- SECONDARY BATTERY MARKETS
- 1 Secondary Battery Demand by Market, 2007
SECTION IX -- INDUSTRY STRUCTURE
- 1 US Battery Market Share by Company, 2007
- 2 US Primary Battery Market Share by Company, 2007
- 3 US Lead-Acid Secondary Battery Market Share by Company, 2007
- 4 US Non-Lead-Acid Secondary Battery Market Share by Company, 2007