Board Meeting Minutes
October 2008 Sales Leadership Board, Marketing Operations Leadership Board

Board Meeting Minutes October 2008 Sales Leadership Board, Marketing Operations Leadership Board

This IDC Insight is a summary of the IDC Leadership Board meetings of October 15 and 16, 2008, in Cambridge, Massachusetts, with more than 40 sales and marketing executives in attendance.

• IDC Opinion
• In This Insight
• Situation Overview
  • Trends and Forecast for Tech Sales and Marketing in 2009
  • CIO Panel
  • Sales and Marketing Executive Panel
  • Sales Leadership Board Meeting - October 16, 2008
    • Best Practices Presentation and Discussion: The Role of the First-Line Sales Manager in Building a World-Class Sales Organization
    • Future Research Discussion: Improving Performance of First-Line Managers
    • Best Practices Presentation and Discussion: The Attributes of "High-Performance Sales Teams"
  • Marketing Operations Leadership Board Meeting - October 16, 2008
    • Overview
    • Best Practices
      • Intel - Edwin Derks, Director of Marketing Operations
      • Nortel - Theresa Matonti, Marketing Operations
      • Polycom - Jennifer Pockell-Wilson, Senior Director, Marketing Operations
• Future Outlook