KPN

Telecom

Product Code OVM00926
Publication Date August 2009
Publisher Ovum
Product Type Report
Pages 20
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The year 2008 marked a change in KPN's strategy, away from 'Attack, defend, exploit' to 'Back to growth'. However, in light of the economic downturn, KPN's strategy has been revised once again, with a focus on cutting costs and increasing customer value.

  • Executive summary
  • In a nutshell
  • Ovum view
  • Focus on cost cutting to improve margins
  • SWOT analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • External conditions
  • Regulatory environment
  • Competitive environment
  • The Netherlands ??

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