December 2007 Consumer Monitor Survey, Part 1

What Consumers Want

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	39
ISBN Number	not applicable
Product Code	IDC04108

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Summary

This IDC study examines the wants and needs of consumer PC monitor buyers. The first of two studies based on a survey of 1,129 consumers currently in the market for a new PC monitor, it discusses many of the key motivating factors behind consumer monitor purchases. Questions answered in this document include the following:

How important is screen size to consumer PC buyers? What about high-definition resolution?
What percentage of consumers currently own a widescreen PC monitor, and what percentage plan to buy a widescreen model in the next 12 months? What percentage plan to stick with a standard-aspect-ratio LCD?
Are consumers familiar with terms such as HDMI, DisplayPort, and DRM? Do they care about the interface that comes on their next monitor?
Do consumers ever consider using their old LCD monitors as secondary televisions?

"Consumers continue to be an increasingly important piece of the monitor industry puzzle. Vendors seeking success in this market must pay close attention to the wants and needs of these increasingly tech-savvy customers."? Tom Mainelli, senior research analyst for IDC's Displays and Projectors group

Content

IDC Opinion
In This Study
- Methodology
  - Sampling Frame and Sampling Method
  - Respondents
  - Survey Schedule
  - Weightings
  - Data Analysis
Situation Overview
- Respondent Demographics
- Figure: Respondents by Household Income
- Figure: Respondents by Level of Education
- Figure: Respondents by Employment Status
- Figure: Respondents by Occupation
- Figure: Respondents by Ethnicity
- Figure: Respondents by Age
- Figure: Respondents by Gender
- Figure: Respondents by Number of People Living in Household
- Figure: Primary Internet Access Method at Home
- Figure: Self-Described Level of Computer Proficiency
- Current PC and Notebook Ownership
- Figure: Number of Desktop PCs Owned
- Figure: Current Monitor Usage for Desktop PCs
- Figure: Number of Portable PCs Owned
- Figure: Standalone Monitor Usage for Portable PCs
- Purchase Motivators
- Figure: Top 3 Factors Influencing the Decision to Buy a New Monitor
- Figure: Importance of Monitor Purchase Criteria
- Figure: Monitor Preferences
- Figure: Future Monitor Purchase by Type
- Figure: CRT Monitor Purchase Plans by Size
- Figure: Standard LCD Monitor Purchase Plans by Size
- Figure: Widescreen LCD Monitor Purchase Plans by Size
- Figure: Monitor Upgrade Price Barrier
- Industry Lingo and Future Usage Plans
- Figure: Familiarity with Monitor Terms
- Figure: Preferred Monitor Interface
- Figure: Monitor Usage Plans
- Figure: Likelihood of Using LCD Monitor as a Television
Future Outlook
Essential Guidance
Learn More
- Related Research
- IDC's December 2007 Consumer Monitor Survey Questions
  - About You and Your Household
- Synopsis