Personal Viewers: Poised for Growth, Key Success Factors for Consumer Adoption

Publication Date	December 2006
Publisher	McLaughlin Consulting Group
Product Type	Report
Pages	252
ISBN Number	not applicable
Product Code	MCG00002

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Summary

Personal viewers (head-mounted displays) have now become cost-competitive with embedded displays: Consumer acceptance of lower definitions, Decline in cost of microdisplays, Increased volume for all headsets and headset components.

Content

1 Executive Summary
2 Market Trends
- 2.1 Emergence of "Anywhere Anytime Video"
- 2.2 Clearer Consumer Requirements for Definition
- 2.3 Headsets Becoming More Mainstream
- 2.4 Personal Video Viewer pricing
3 Personal Viewer Success Factors
- 3.1 The Five Success Factors - the Five C's
- 3.2 Cost/Performance
- 3.3 Control Interface/Cabling
- 3.4 Comfort
- 3.5 Content
  - 3.5.1 Content Availability Status 2006
  - 3.5.2 Content Availability Status Forecast for 2008
  - 3.5.3 Digital Rights Management
  - 3.5.4 Evolving Fair Use of Video Files
- 3.6 Channels and Marketing Promotion
4 Consumer Use Model
- 4.1 Benefits of and Issues with Personal Viewers
  - 4.1.1 Benefits
  - 4.1.2 Issues
- 4.2 Alternatives for Use of Personal Viewers
- 4.3 Benefits vs. Issues by Type of Use
- 4.4 Alternative Consumer Value Propositions
  - 4.4.1 Uses Served by Type of Personal Viewer
  - 4.4.2 Degree of Use
  - 4.4.3 Consumer Usage Groupings
  - 4.4.4 Rate, Timing and Sequence of Consumer Acceptance
5 Product Opportunities for the Consumer Market
- 5.1 Personal Video Viewer
  - 5.1.1 Alternative Binocular Sleek Designs
- 5.2 Gaming Viewers
- 5.3 Toy Viewers
- 5.4 Data+ Viewer
- 5.5 Sports Helmet Navigators
- 5.6 Navigation/phone display sunglasses
6 Cost-Effective Marketing Strategies
7 Personal Viewers Forecast - Base Case
- 7.1 Forecast by Market
- 7.2 Forecast by Type of Personal Viewer
- 7.3 Consumer Market Forecast by Product
8 The Apple All-In Scenario
9 Personal Viewer Forecast - Upside
- 9.1 Forecast by Market
- 9.2 Forecast by Type
- 9.3 Consumer Market Forecast by Product
10 Competitive Positioning
- 10.1 Overview
- 10.2 Military
- 10.3 Corporate
- 10.4 Prosumer
- 10.5 Consumer
  - 10.5.1 Sports Helmet Navigators
  - 10.5.2 Personal Video Viewers
  - 10.5.3 Data+ Headset
  - 10.5.4 Gaming Headsets
  - 10.5.5 Toy Viewers
  - 10.5.6 Navigation/Cell Phone Sunglasses
11 Potential Hurdles to Success
- 11.1 Improved Cost/Performance
- 11.2 Improved Content Access for Mobile Platforms
- 11.3 Cost-Effective Consumer Marketing and Promotion
12 Reviews of Latest Personal Viewers
- 12.1 Icuiti iWear
- 12.2 MicroOptical myvu
- 12.3 i-O Displays iTheater
- 12.4 Oriscape GVD310A
- 12.5 Overall Comparison of Four Personal Viewers
13 Microdisplays Demand Forecast - Base Case
- 13.1 Total Microdisplays
- 13.2 Color vs. Monochrome
- 13.3 Color Microdisplays
- 13.4 Monochrome Microdisplays
- 13.5 Forecast Demand by Display Technology
14 Microdisplay Demand Forecast - Upside
- 14.1 Total Microdisplays by Definition
- 14.2 Color vs. Monochrome
- 14.3 Color Microdisplays
- 14.4 Monochrome Microdisplays
- 14.5 Forecast Demand by Display Technology
15 Cost Structure and Pricing
16 Personal Viewer Products Listing
17 Personal Viewer Company Profiles
- 17.1.1 22Moo
- 17.1.2 3001 AD
- 17.1.3 5DT Inc. (Fifth Dimension Technologies, Inc.)
- 17.1.4 Cybermind Interactive Nederland
- 17.1.5 Daeyang E&C
- 17.1.6 Deocom Co., Ltd.
- 17.1.7 eMagin Corporation
- 17.1.8 Headplay, Inc.
- 17.1.9 Icuiti Corporation (formerly Interactive Imaging Systems)
- 17.1.10 i-O Displays Systems, LLC
- 17.1.11 Kaiser Electro-Optics
- 17.1.12 Liteye Systems, Inc.
- 17.1.13 Lumus Ltd.
- 17.1.14 MicroOptical Corporation
- 17.1.15 Microvision, Inc.
- 17.1.16 Mirage Innovations
- 17.1.17 Motion Research Corporation
- 17.1.18 NVIS (New Virtual Imaging Systems)
- 17.1.19 Oculon Optoelectronics Inc.
- 17.1.20 Oriscape Electronic Co., Ltd.
- 17.1.21 Rimax (see also Virtual Realities, Inc.)
- 17.1.22 Saab Avitronics (formerly SaabTech)
- 17.1.23 Sensics
- 17.1.24 SEOS Ltd. (Specialized Electro Optical Services Ltd.)
- 17.1.25 Shimadzu
- 17.1.26 Tek Gear
- 17.1.27 Trivisio Technologies GmbH
- 17.1.28 Virtual Realities, Inc. (see also Rimax)
- 17.1.29 Vision Systems International, LLC
- 17.1.30 Vista Medical Technologies/Viking Systems
- 17.1.31 Virtual Research Systems, Inc.
18 Personal Viewer System Basics
- 18.1 Introduction
- 18.2 Near-Eye Metrics
- 18.3 System Architecture
- 18.4 Color
- 18.5 Spatial Color Systems
- 18.6 Field-Sequential Color (FSC) Systems
- 18.7 Near-Eye Value Chain
  - 18.7.1 Microdisplays
  - 18.7.2 LCOS Displays
  - 18.7.3 Optics
  - 18.7.4 Packaging
  - 18.7.5 Style/Ergonomics
  - 18.7.6 Electronics
19 Types of Personal Viewers
- 19.1 Monocular - see-around
- 19.2 Monocular - see-through
- 19.3 Binocular - sleek
- 19.4 Binocular - immersive
- 19.5 Military helmet
20 Personal Viewer Markets
- 20.1 Military
- 20.2 Corporate
- 20.3 Prosumer
- 20.4 Consumer
21 Appendix A - Personal Video Viewer Price Point Analysis
- 21.1.1 Sleek Display Technologies
- 21.1.2 Bulky Technologies
22 Appendix B - Human Comfort Factors
- 22.1.1 Viewing comfort
- 22.1.2 Motion comfort
- 22.1.3 Wearing comfort
- 22.1.4 Self-image comfort
23 Appendix C - Methodology
24 References