Worldwide Plasma Display 2007-2011 Forecast Update and Analysis

Demand Downturn

Publication Date	January 2008
Publisher	IDC
Product Type	Report
Pages	22
ISBN Number	not applicable
Product Code	IDC03776

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Summary

This IDC study looks at the worldwide market for plasma displays. It includes a market forecast for 2007-2011 split by region and screen size.

"Significant price point and technology challenges posed by LCD TV will continue to pressure plasma through our forecast period. 2007 has seen LCD TV get big and cheap, all the while sporting like or higher resolutions compared with plasma. The average selling prices (ASPs) for plasma are expected to continue to decline aggressively through 2011, and its worldwide unit growth will be stagnant due to overwhelming consumer citations for LCD as a preferred future TV technology."? Eric Haruki, research director, TV Markets and Technologies

Content

IDC Opinion
In This Study
- Methodology
  - Scope
- Executive Summary
Situation Overview
- The Plasma Market at the End of 2007
  - Factor 1: Burn-In and Other FUD
  - Factor 2: Extremely Diverse LCD TV Competition
- Vendor Market Shares
  - Worldwide Plasma Display Market Share
  - Figure: Worldwide Plasma Display Shipment Share by Vendor, 3Q07
  - U.S. Plasma Display Market Share
  - Figure: U.S. Plasma Display Shipment Share by Vendor, 3Q07
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Worldwide Plasma Display Market, 2007-2011
  - Worldwide Plasma Display Shipments by Region, 2006-2011
  - Table: Worldwide Plasma Display Shipments by Region, 2006-2011 (000)
  - Figure: Worldwide Plasma Display Shipments by Region, 2006-2011
  - Worldwide Plasma Display Revenue by Region, 2006-2011
  - Table: Worldwide Plasma Display Revenue by Region, 2006-2011 ($M)
  - Figure: Worldwide Plasma Display Revenue by Region, 2006-2011
  - Worldwide Plasma Display Shipments by Size Splits, 2006-2011
  - Table: Worldwide Plasma Display Shipments by Size, 2006-2011 (000)
  - Figure: Worldwide Plasma Display Shipments by Size, 2006-2011
  - Worldwide Plasma Display Revenue by Size Splits, 2006-2011
  - Table: Worldwide Plasma Display Revenue by Size, 2006-2011 ($M)
  - Figure: Worldwide Plasma Display Revenue by Size, 2006-2011
- Market Context
Essential Guidance
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- Related Research
- Definitions
- Synopsis