U.S. Consumer Internet Video Survey

The Effects of Age and Gender on Internet Video

Publication Date	July 2008
Publisher	IDC
Product Type	Report
Pages	19
ISBN Number	not applicable
Product Code	IDC04423

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£3,020.00
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Summary

This IDC study presents results from our 2007 Consumer Internet Video Survey. Included in this study are results pertaining to Internet video usage in the United States broken out by age and gender. The survey was conducted online and engaged consumers ages 13 and up already watching Internet video.

"Although young men are the primary drivers of online video, among those consumers already using Internet video, the story is far more varied and interesting. Advertisers have a real opportunity to leverage the diversity found among video content types online to easily access their target markets. Moving forward, IDC expects that content owners will work closely with advertisers to do just that, especially as DVR usage continues to increase and the weakening U.S. economy forces advertisers to closely evaluate the best ways to reach consumers," says Elizabeth Curtis, associate research analyst in IDC's Consumer Markets Program.

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Online Video Content
- Figure: Most Watched Online Content by Age Group
- Figure: Types of Online Video Content Respondents Have Watched by Age Group
- Figure: YouTube as a Video Site by Age Group
- Figure: Web Site Operated by a TV Channel as a Video Site by Age Group
- Figure: MySpace as a Video Site by Age Group
- Viewing Habits
- Figure: Frequency of Online Video Viewing by Gender
- Figure: Daily Viewing of Online Video by Age Group
- Figure: Activities Respondents Cut Back On for Online Video by Gender
- Figure: Desktop Versus Laptop for Online Video Viewing by Age Group
- Posting Content
- Figure: Respondents Posting Content on Video Sites by Age Group
- Figure: Types of Content Posted Online by Gender
- Figure: Motivation for Posting Content by Gender
- Figure: Expectations for Posting Content Online in the Next Year by Gender
- The YouTube Factor
- Figure: Perceptions of YouTube by Age Group
Future Outlook
Essential Guidance
- Premium Content Owners
- Advertisers
- UGC
Learn More
- Related Research
- Synopsis