Scan Drivers - What Is Driving Scan Volume? An IDC Hardcopy Usage Analysis Presentation
| Publication Date | April 2009 |
|---|---|
| Publisher | IDC |
| Product Type | Report |
| Pages | 2 |
| ISBN Number | not applicable |
| Product Code | IDC06899 |
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Summary
This IDC update includes the results of an end-user survey with over 1,400 respondents who are primary users of hardcopy equipment in office environments. The goal of this study is to identify what is currently driving increases or decreases in scan volume. The presentation focuses on four key areas: firmographic drivers (e.g., business size, vertical, and department), device drivers (e.g., device type and color output mix), behavioral drivers (e.g., reasons for color scanning and duplex scanning), and demographic drivers (e.g., age and gender). The conclusions are remarkable and are key for vendors looking to drive scan volume/value.
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