Retail Opportunities:U.S. Open Access Networks

Publication Date	July 2008
Publisher	Fuji-Keizai
Product Type	Report
Pages	116
ISBN Number	not applicable
Product Code	FUJ00055

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Summary

Introduction
Wireless Networks - 700Mhz

U.S. network operators are opening their networks to products sold at retail. This is happening now with both the wireless operators and the cable companies. The wireless companies are responding to pressure coming from the powerful open Internet ethic and from the influence of Google and other major Internet companies. - This pressure caused the U.S. FCC to include open access provisions in its auction of 700 MHz spectrum and led major U.S. wireless operators, AT&T, Verizon, and Sprint to initiate open access programs.

Cable Networks

The cable networks have followed a similar path as the Telcos. The cable companies started with closed networks that have become quite large over time. As it did with the Telcos, the U.S. FCC has been pushing the cable companies to open their networks so that consumers can buy TVs, DVRS, or other retail video devices, and connect them directly to the cable network without a set-top box provided by the cable company.

The cable companies introduced tru2way in January 2008 that provides the ability to connect retail devices to the cable network and access a full set of services including interactive applications using cable set-top boxes or retail products. The deployment of tru2way will create a strong opportunity for retail open access products connected to the U.S. cable networks.

Digital Living Networks

The Digital Living Network Alliance (DLNA) was formed to create an open standards based, multi vendor interoperable ecosystem for exchanging all types of media including photos, audio, and video files between a broad set of devices. DLNA can be used to support the storage of media that may be generated using a camcorder as well as playing this media on a TV or an audio player.

DLNA provides opportunities for the cable and Telco companies as well as for retail product companies to offer new architectures for delivering home entertainment. DLNA can be used to discover and stream content to TVs and audio systems, DLNA devices handle the rendering of the content, so a DLNA network can eliminate the rendering function from the set-top box or its equivalent. DLNA may also provide a way to create a multivendor approach to functions such as whole home DVR where a single DVR can serve any of the TVs in a home.

DLNA will give the consumer electronics companies the ability to market products that take new roles, such as the ability to act as the home library of the full range of media and to play it on a variety of devices. Service providers can create new home network architectures by using the new DLNA retail devices in addition to or in place of their own products. These new architectures will create significant revenue opportunities for the consumer electronics companies along with significant opportunities for the cable companies to reduce their capital expenditures on set-boxes and other consumer devices.

Content

1. Executive Summary
- 1.1 Opportunities from Open Access
- The Role of Open Access in the Internet
- Figure 1-1: Progress in Dialup Modem Speeds
- 1.1.1 Turning Away from Open Access
- 1.1.2 The Resurgence of Open Access
- 1.2 700 MHz and Other Wireless Technologies
- 1.2.1 The technology Trends Beyond 2009
- Table 1-1: Leading 700 MHz Auction Results
- 1.2.2 Verizons Open Access Applications
- Table 1-2: Verizon's Open Access Application Ideas
- 1.2.3 4G Subscribers by Device Type
- Figure 1-2: 4G Subscribers by Device Type 2008-2013
- 1.3 CableLabs tru2way
- 1.3.1 OpenCable and Product Opportunity
- 1.3.2 The Demand of tru2way Devices by Channel
- Figure 1-3: tru2way Devices by Channel 2008-2013
- 1.4 Digital Living Network Alliance
- 1.4.1 DLNA Certification over 2000 Products
- 1.4.2 U.S. Market Demand of DLNA Consumer Electronic Devices
- Figure 1-4: U.S. DLNA Consumer Electronic Devices Shipped
- (DVDs/ Media Servers, Camcorders, DVD Players, Game Consoles, Cameras, TVs, Music Players, Personal Computers)
- 1.5 Integrated Open Access Retail Strategies
2. Opportunities from Open Access
- 2.1 History of Open Access
- Figure 2-1: Progress in Dialup Modem Speeds
- 2.2 Overview of Current Infrastructure
- 2.3 Migration from Current Infrastructure
- 2.3.1 Next Generation Approach and Services
- Table 2-1: Current Open Access Technology Trends (Network Environment, Current Approach, Next Generation Approach, Next Generation Services)
- 2.3.2 Major Service Providers Deployment
- 2.4 Industry Activities and Directions
- 2.4.1 Industry Positioning and Potential Open Access Strategies
- Table 2-2: Industry Positioning (Segment, Strategy, Services, Potential Open Access Strategies)
- 2.4.2 The Mobile Service Providers
- 2.4.3 Cable Service Providers
- 2.4.4 Satellite Service Providers
- 2.4.5 DLNA Standardization
- 2.5 Summarizing Open Access
3. 700 MHz and Other Wireless Services
- 3.1 Fixed and Wireless Broadband Landscape
- Figure 3-1: Fixed and Wireless Broadband Landscape
- 3.2 700 MHz Capabilities and Advantages
- Table 3-1: Performance of Different Spectrum Bands
- Figure 3-2: 700 MHz Spectrum
- Table 3-2: Leading 700 MHz Auction Results
- 3.3 700 MHz Auction Results
- Figure 3-3: 700 MHz A Block Auction Results
- Figure 3-4: 700 MHz B Block Auction Results
- Figure 3-5: 700 MHz C Block Auction Results
- Figure 3-6: 700 MHz E Block Auction Results
- 3.4 Wireless Technologies
- 3.4.1 4G WiMAX Technology
- 3.4.2 4G LTE Technology
- 3.4.3 802.11 WiFi Technologies
- Table 3-3: 802.11 Networking Standards
- 3.4.4 3G W-CDMA Technology
- 3.4.5 2G GSM Technology
- 3.4.6 2G CDMA and 3G CDMA 2000 Technologies
- 3.4.7 700 MHz Whitespace Communications
- Table 3-4: White Space Availability
- 3.5 Service Provider Strategies
- 3.5.1 Verizon
- Figure 3-7: Verizons Spectrum Holding Before 700 MHz Auction
- Figure 3-8: Verizons Spectrum Holding After 700 MHz Auction
- Table 3-5: Verizon's Open Access Application Ideas
- Figure 3-9: Verizons Open Development Initiative
- 3.5.2 AT&T
- 3.5.3 Sprint
- 3.6 Product Opportunities
- 3.6.1 LiMo Foundation Technology
- Figure 3-10: LiMO Foundation Architecture
- Table 3-6: First LiMo Handsets
- Figure 3-11: Google Android Architecture
- 3.6.2 Googles Android Technology
- 3.6.3 Nokias Symbian Operating System
- Table 3-7: Ownership of Symbian Limited
- Table 3-8: Symbian Foundation Membership Rights
- 3.6.4 Mobile Handsets
- 3.6.5 Machine to Machine Applications
- 3.6.6 Digital Lifestyle Applications
- 3.6.7 Automotive Applications
- 3.7 Competitive Analysis: Communications Systems Companies
- 3.7.1 Alcatel-Lucent
- 3.7.2 Cisco
- 3.7.3 Ericsson
- 3.7.4 Huawei
- 3.7.5 Motorola
- 3.7.6 Nokia Siemens Networks
- 3.7.7 ZTE
- 3.8 Competitive Analysis: Wireless handset Makers
- 3.8.1 Nokia
- 3.8.2 Motorola
- 3.8.3 Apple
- 3.8.4 OnStar
- 3.8.5 Autonet Mobile
- 3.8.6 Sony
- 3.9 Market Forecast and Future Outlook
- 3.9.1 The Current Mobile Networks
- Figure 3-12: Performance of Fixed and Wireless Technologies
- 3.9.2 Directions beyond 2010 Mobile Networks
- 3.9.3 4G Mobile WiMAX and LTE
- Table 3-9: 4G Mobile WiMAX and LTE
- 3.9.3.1 4G LTE Standardization:
- Figure 3-13: 4G Deployments by Mobile Operator (AT&T, Verizon , Sprint)
- 3.9.4 4G LTE Deployments by Mobile Operator 2008-2013
- 3.9.4.1 4G Deployments by Mobile Operator by Technology
- Figure 3-14: 4G Deployments by Technology 2008-2013(LTE, Mobile WiMAX)
- 3.9.4.2 4G Device Sold by Year by Type
- Figure 3-15: 4G Devices Sold by Year by Type 2008-2013(Consumer Devices, Handsets, PCs)
- 3.9.4.3 Mobile WiMAX Devices Sold by Year by Type
- Figure 3-16: Mobile WiMAX Devices Sold by Year 2008-2013(Consumer Devices, Handsets, PCs)
- 3.9.4.4 LTE Devices Sold by Year by Type
- Figure 3-17: LTE Devices Sold by Year 2008-2013(Consumer Devices, Handsets, PCs)
- 3.10 Strategies and Recommendations
- 3.10.1 Selecting Product Opportunities
- 3.10.2 Selecting a Wireless Technology
- 3.10.3 Working with the Service Providers
4. CableLabs tru2way
- 4.1 Technology Overview
- Figure 4-1: Block Diagram of tru2way Set-top Box
- 4.2 Service Provider Strategies
- Figure 4-2: U.S. Pay TV Subscribers
- 4.2.1 Time Warner Cable
- 4.2.2 Comcast
- 4.2.2.1 Cox Communications
- 4.3 Product Opportunities
- 4.3.1 IPTV tru2way Opportunities
- 4.3.2 Developing tru2way Products
- 4.4 Competitive Analysis
- 4.4.1 Panasonic
- 4.4.2 Sony
- 4.4.3 Motorola
- 4.5 Market Forecast and Future Outlook
- 4.5.1 Pay TV Subscriber Forecast
- Figure 4-3: Pay TV Subscriber Forecast 2007-2013(Teleco IPTV, Satellite, Cable)
- 4.5.2 tru2way Capable Subscriber Forecast
- Figure 4-4: tru2way Capable Subscriber Forecast 2008-2013(Bright House, Cable Vision, Cox, Carter, Time Warner, Comcast)
- 4.5.3 tru2way Device by Cable Company and by Channel
- Figure 4-5: tru2way Device by Cable Company 2008-2013(Bright House, Cable Vision, Cox, Carter, Time Warner, Comcast, Other)
- Figure 4-6: tru2way Devices by Channel 2008-2013(Retail tru2Way, Cable tru2Way)
- 4.6 Recommendations
- 4.6.1 Selecting Product Opportunities
- 4.6.1.1 Working with the Service Providers
5. Digital Living Network Alliance
- 5.1 Technology Overview
- 5.1.1 Network Categories and Device classes
- Table 5-1: DLNA Device Categories and Classes
- 5.1.1.1 DLNA Certified Products by companies
- Table 5-2: DLNA Certified Products(Company, Digital Media Adapter, Digital Video Recorder, Audio-Video System,Network Attached Storage, Tele-vision, Personal Computer, Printer, DVD Player,BluRay Recorder/ Player, HD-DVD Recorder/ Player, Game Console, Digital Camera, Portable Music/ Video Player, Mobile Devices)
- 5.1.2 DLNA Formats and Protocols
- Table 5-3: DLNA Protocol Building Blocks
- 5.2 Service Provider Strategies
- Table 5-4: DLNA Service Provider Members
- 5.3 Product Opportunities
- 5.3.1 Home Devices
- 5.3.2 Handheld Devices
- 5.3.3 Home Infrastructure Devices
- 5.4 Competitive Analysis
- Table 5-5: Prominent Consumer Electronics DLNA Members
- 5.4.1 Buffalo, Inc.
- 5.4.2 Sony
- 5.4.3 Microsoft
- 5.5 Market Forecast and Future Outlook
- Figure 5-1: U.S. Consumer Electronic Devices Shipped
- 5.5.1 U.S. Consumer Electronic Devices Shipped by Products 2007-2013(DVDs/ Media Servers, Camcorders, DVD Players, Game Consoles, Cameras TVs, Music Players, Personal Computers)
- 5.5.2 The Demand of U.S. DLNA Consumer Electronic Devices by Products
- Figure 5?2: U.S. DLNA Consumer Electronic Devices Shipped 2008-2013(DVDs/ Media Servers, Camcorders, DVD Players, Game Consoles, Cameras TVs, Music Players, Personal Computers)
- 5.5.3 The Penetration of U.S. DLNA Consumer Electronic Devices by Products
- Figure 5?3: U.S. DLNA Penetration 2008-2013(DVDs/ Media Servers, Camcorders, DVD Players, Game Consoles, Cameras TVs, Music Players, Personal Computers, Total Devices)
- 5.6 Recommendations
- 5.6.1 Product Opportunities
- 5.6.2 Integrating DLNA with Open Access
6. Integrated Open Access Retail Strategies
- 6.1 The DLNA Ecosystem
- 6.2 Recommendations
- 6.2.1 Selecting Product Opportunities
- 6.2.2 DLNA Ecosystem
- 6.2.3 Working with the Service Providers