Top 10 Companies in the US Media Industry: IT Spending Predictor 2009

Technology

Publication Date	August 2009
Publisher	Datamonitor
Product Type	Databook
Pages	89
ISBN Number	not applicable
Product Code	DAT15630

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Summary

Introduction

This databook provides insight into the top 10 companies in the US media industry in terms of their estimated IT spend.

Scope

Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending
A breakdown of the estimated IT budget by technology for each of the top 10 companies
A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in the US media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 32% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 43% of the total estimated IT spending by these companies.

Reasons to Purchase

Understand the IT budget breakdown in various organization types and identify notable areas of allocation
Build lists of organizations with top IT expenditure in your target markets
Leverage IT spending pattern information to tailor account targeting based on company demographics

Content

Overview
- Catalyst
- Summary
Introduction
- Reasons to Purchase
- Definitions
- US MEDIA INDUSTRY: ESTIMATED SPENDING ON IT
- Overview
- Estimated spending by technology segment
- Estimated IT spending by channel
Time Warner Inc
- Budget overview
- Time Warner Inc, estimated spending on IT
- Time Warner Inc, estimated IT spending by channel
Walt Disney Co
- Budget overview
- Walt Disney Co, estimated spending on IT
- Walt Disney Co, estimated IT spending by channel
News Corp Inc
- Budget overview
- News Corp Inc, estimated spending on IT
- News Corp Inc, estimated IT spending by channel
Comcast Corp
- Budget overview
- Comcast Corp, estimated spending on IT
- Comcast Corp, estimated IT spending by channel
Abc Inc
- Budget overview
Abc Inc, Estimated Spending on IT
Abc Inc, Estimated IT Spending by Channel
Cbs Corp
- Budget overview
Cbs Corp, Estimated Spending on IT
Cbs Corp, Estimated IT Spending by Channel
Sony Broadband Entertainment Inc
- Budget overview
- Sony Broadband Entertainment Inc, estimated spending on IT
- Sony Broadband Entertainment Inc, estimated IT spending by channel
Viacom Inc
- Budget overview
- Viacom Inc, estimated spending on IT
- Viacom Inc, estimated IT spending by channel
Google Inc
- Budget overview
- Google Inc, estimated spending on IT
- Google Inc, estimated IT spending by channel
Echostar Communications Corp
- Budget overview
- Echostar Communications Corp, estimated spending on IT
- Echostar Communications Corp, estimated IT spending by channel
Appendix
Methodology
Further Reading
How to Contact Experts in Your Industry
Disclaimer
List of Figures
- Figure 1: Media industry, US, spending on IT ($m), 2008 and 2009
- Figure 2: Media industry, US, estimated spending by IT segment ($m), 2008
- Figure 3: Media industry, US, estimated spending on IT by channel ($m), 2008
- Figure 4: Time Warner Inc, estimated spending by IT segment, 2008
- Figure 5: Time Warner Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 6: Time Warner Inc, estimated spending on IT by channel, 2008
- Figure 7: Walt Disney Co, estimated spending by IT segment, 2008
- Figure 8: Walt Disney Co, estimated spending by IT sub-segment ($m), 2008
- Figure 9: Walt Disney Co, estimated spending on IT by channel, 2008
- Figure 10: News Corp Inc, estimated spending by IT segment, 2008
- Figure 11: News Corp Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 12: News Corp Inc, estimated spending on IT by channel, 2008
- Figure 13: Comcast Corp, estimated spending by IT segment, 2008
- Figure 14: Comcast Corp, estimated spending by IT sub-segment ($m), 2008
- Figure 15: Comcast Corp, estimated spending on IT by channel, 2008
- Figure 16: ABC Inc, estimated spending by IT segment, 2008
- Figure 17: ABC Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 18: ABC Inc, estimated spending on IT by channel, 2008
- Figure 19: CBS Corp, estimated spending by IT segment, 2008
- Figure 20: CBS Corp, estimated spending by IT sub-segment ($m), 2008
- Figure 21: CBS Corp, estimated spending on IT by channel, 2008
- Figure 22: Sony Broadband Entertainment Inc, estimated spending by IT segment, 2008
- Figure 23: Sony Broadband Entertainment Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 24: Sony Broadband Entertainment Inc, estimated spending on IT by channel, 2008
- Figure 25: Viacom Inc, estimated spending by IT segment, 2008
- Figure 26: Viacom Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 27: Viacom Inc, estimated spending on IT by channel, 2008
- Figure 28: Google Inc, estimated spending by IT segment, 2008
- Figure 29: Google Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 30: Google Inc, estimated spending on IT by channel, 2008
- Figure 31: Echostar Communications Corp, estimated spending by IT segment, 2008
- Figure 32: Echostar Communications Corp, estimated spending by IT sub-segment ($m), 2008
- Figure 33: Echostar Communications Corp, estimated spending on IT by channel, 2008
- Figure 34: Research methodology
List of Tables
- Table 1: IT segments and sub segments
- Table 2: Channel definitions
- Table 3: Media industry, US, estimated spending on IT ($m), 2008 and 2009
- Table 4: Media industry, US, estimated spending by technology segment ($m), 2008
- Table 5: Media industry, US, estimated spending on IT by channel ($m), 2008
- Table 6: Time Warner Inc, IT budget estimates (%), 2008??