E-Paper Market Opportunities-2009

Publication Date	June 2009
Publisher	NanoMarkets
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	NAN00062

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Summary

Much has happened in the e-paper space since NanoMarkets last report on this topic in 2008. Most notably the arrival of Amazon's Kindle book reader has turned e-paper into a near-mass-market technology for the first time. This success raises a lot of issues. E-paper has now become indentified with E Ink's electrophoretic technology. What does this mean for other players in this space? what is the future of the many competing technologies such cholesteric LCDs or electrochromics? And how far will the growing familiarity with e-paper help the other applications to which e-paper is being directed; applications such signage, smart cards and computer peripherals?

This report analyzes the new market environment for e-paper and answers these questions. It also looks at the many challenges that e-paper still faces. Although e-paper has become strongly identified with the concept of flexible displays, the first displays are at best foldable; certainly a long way from the rollable displays that futurists have discussed. Then there is the question of color and how far the e-paper market can evolve in a world in which people expect color from displays.

This report assesses the latest e-paper technology and provides a quantitative and qualitative forecast for shipments of e-paper products of all kinds ranging from book readers and flexible mobile displays to signage, smart shelving and smart cards. In this report, we also examine the key technology improvements that will be required over the next eight years and assess the marketing importance of such factors as flexibility, system architecture, resolutions, backplane switching speeds, and color capability. We also take a look at the marketing aspects of e-paper displays and how the supply chains are being built?

NanoMarkets has been covering the e-paper market for more than four years and this report is a follow-on from our successful 2008 e-paper report. It provides our views on the latest product announcements. We also examine in-depth the latest thinking on manufacturing processes and materials used to get e-paper to the market. Finally, the report provides strategic profiles of the leading providers of e-paper and a detailed eight-year market forecast of e-paper markets, broken out by application, materials and technology.

Companies included:

Acreo, Nemoptic, ZBD Displays, Kent Displays, Fujitsu Frontech, Matsushita, Varitronix, Ntera, E Ink, SiPix, Bridgestone, Qualcomm, Liquavista, Polymer Vision, PVI, Magink, NEC, LG Electronics, Seiko Epson, Advanced Display Technology, Seiko Instruments, Nanox, Sharp, Sony, iRex, Amazon, Casio, Hitachi, Apple, Hisense, Philips, Pricer AB, Midori Mark, Teraoka, Samsung, Lexar Media, Dai Nippon Printing, Denpeki Kaihatsu, Soligie, Fuji Xerox, Funai Electric, Nippon Sheet Glass, Toshiba, and Siemens.

Content

Executive Summary
- E.1 Summary of Market Opportunities
- E.1.1 Opportunities and evolution in the e-book reader market
- E.1.2 Signage and ESL opportunities for e-paper
- E.1.3 Computer peripheral and other markets for e-paper
- E.2 Firms and technologies to watch
- E.2.1 The future of E Ink
- E.2.2 Opportunities for other firms
- E.2.3 Color changes everything
- E.3 Summary of market forecasts
Chapter One: Introduction
- 1.1 Background to this report
  - 1.1.1 Applications for e-paper
  - 1.1.2 Technology directions for e-paper
- 1.2 Objectives and scope of this report
- 1.3 Methodology of this report
- 1.4 Plan of this report
Chapter Two: E-Paper Technology Trends
- 2.1 Introduction: what has changed in the past year
- 2.2 Performance requirements and achievements for E-paper
- 2.3 Evolution of technology and materials platforms
  - 2.3.1 Electrophoretic
  - 2.3.2 Cholesteric Liquid Crystal Display
  - 2.3.3 Electrowetting
  - 2.3.4 Electrochromic
  - 2.3.5 Other
- 2.4 Color e-paper
  - 2.4.1 Where color will make a difference
- 2.5 Backplanes for e-paper
- 2.6 Flexibility and e-paper
  - 2.6.1 Where flexibility will make a difference
- 2.7 Key points made in this chapter
Chapter Three: E-Paper Market Analysis
- 3.1 Introduction: what has changed in the past year
- 3.2 E-book readers
  - 3.2.1 The Amazon Kindle
  - 3.2.2 Sony
  - 3.2.3 Plastic Logic
  - 3.2.4 Polymer Vision
  - 3.2.5 Other book readers; can they survive?
  - 3.2.6 Future evolution of the book reader market
- 3.3 Mobile electronics and computing
  - 3.3.1 Displays for cell phones and other handhelds
  - 3.3.2 E-paper shells for cell phones and other handhelds
  - 3.3.3 Displays for notebooks
  - 3.3.4 Computer peripherals
- 3.4 E-paper signage markets
  - 3.4.1 Electronic shelf labels
  - 3.4.2 Other retail applications
  - 3.4.3 Larger advertising and information displays
- 3.5 Disposable and other low-end e-paper applications
  - 3.5.1 Smart packaging
  - 3.5.2 Smart cards
  - 3.5.3 Clocks and watches
  - 3.5.4 Other
- 3.6 Future uses for e-paper
- 3.7 Key points made in this chapter
Chapter Four: E-Paper Suppliers
- 4.1 Introduction: what has changed in the past year
- 4.2 Acreo AB
  - 4.2.1 Paella and the Electrochromic Paper Project
- 4.3 Aveso
  - 4.3.1 Aveso's electrochromic technology
  - 4.3.2 Aveso's marketing strategy: electrochromics in smart cards
  - 4.3.3 Aveso's production strategy: outsourcing and established infrastructure
- 4.4 Bridgestone
  - 4.4.1 Bridgestone's e-paper technology
- 4.5 E Ink
  - 4.5.1 E Ink's product marketing strategy
  - 4.5.2 LG Philips and E Ink
  - 4.5.3 Epson and E Ink
  - 4.5.4 Relationship with TOPPAN Printing
- 4.6 Fujitsu
- 4.7 Fuji Xerox
- 4.8 Kent Display
  - 4.8.1 Kent's product and marketing strategy
  - 4.8.2 Kent Display and Magink
- 4.9 Kodak
- 4.10 Liquavista
  - 4.10.1 Liquavista's product strategies
- 4.11 Nemoptic
  - 4.11.1 Nemoptic's product directions
  - 4.11.2 Nemoptic's production strategy
- 4.12 Ntera
  - 4.12.1 Ntera's product directions
  - 4.12.2 Relationship with Blue Spark
- 4.13 Siemens
- 4.14 SiPix
  - 4.14.1 SiPix's marketing strategies
- 4.15 ZBD Solutions
  - 4.15.1 Products and marketing at ZBD
Chapter Five: Eight-Year Forecasts of E-Paper Market
- 5.1 Forecasting methodology
  - 5.1.1 How much confidence should you have in these forecasts?
  - 5.1.2 Comparison with previous NanoMarkets forecasts
- 5.2 Book readers
- 5.3 Mobile electronics and computing
  - 5.3.1 Displays for cell phones, other handhelds and laptops
  - 5.3.2 Instrumentation displays for computer peripherals
- 5.4 E-paper signage markets
  - 5.4.1 Electronic shelf labels
  - 5.4.2 Larger advertising and information displays
- 5.5 Disposable and other low-end e-paper applications
  - 5.5.1 Smart packaging
  - 5.5.2 Smart cards
  - 5.5.3 Clocks and watches
  - 5.5.4 Other
- 5.6 Summary of projections
- 5.7 Forecast of E-paper markets by technology
- 5.8 Forecast of E-paper markets by backplane type