American Gamer: 2008 Survey Results, The

Publication Date	February 2009
Publisher	IDC
Product Type	Report
Pages	38
ISBN Number	not applicable
Product Code	IDC07201

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Summary

This IDC study of the adult American gamer is a result of primary research data collected from IDC's 2008 U.S. Gamer Survey.

"Our survey finds that the two out of three adult Americans who are gamers are social consumers looking for entertaining experiences to share with friends, family, and strangers across multiple platforms," says Billy Pidgeon, research manager of IDC's Consumer Markets: Gaming service. "The adult American gamer comprises a market that can no longer be segmented as hardcore and casual and is underserved in key sectors such as online PC and mobile phones."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
Figure: Respondents Who Play Games
Figure: Respondents by Gender
Figure: Respondents by Age
Figure: Respondents by Employment Status
Figure: Platform Used to Play Games by Respondents Who Play Games at Work
Figure: Respondents by Number of Household Residents
Figure: Type of Online Social Media Accessed by Respondents
Table: Consumer Electronic Devices Owned by Respondents
- The Multiplatform Gamer
- Figure: Favorite Gaming Platform
- Table: Favorite Game Platform by Gender and Age (% of Respondents)
- Table: Gamer Type by Gender and Age (% of Respondents)
- Figure: Frequency of Gameplay by Device
- Table: Preference for Playing Games by Platform (% of Respondents)
- Figure: Connection Status of Console
- Table: Reason for Playing Games by Gender and Age (% of Respondents)
- Videogame Console Gamers
- Figure: Videogame Console Used Most Often by Gender
- Table: Connection Status of Videogame Console by Brand and Model (% of Respondents)
- Table: Typical Length of Console Gaming Session by Gender and Age (% of Respondents)
- Table: Top 10 Genres of Games Played on Videogame Console by Gender and Age (% of Respondents)
- Console Purchase Influencers
- Figure: Factors Influencing Purchase of Videogame Console
- Figure: Accessories Purchased for Videogame Console in the Past Six Months
- Table: Videogame Console Brand and Model Most Likely to Be Purchased Within the Next 12 Months by Gender (% of Respondents)
- PC Is the Biggest Platform for Gaming
- Figure: Respondents Who Use PCs to Play Games
- Table: PC Gaming Frequency by Gender and Age (% of Respondents)
- Table: Typical Length of PC Gaming Session by Gender and Age (% of Respondents)
- Table: Top 10 Genres of Games Played on PCs by Gender and Age (% of Respondents)
- Figure: Type of PC Most Likely to Be Purchased Within the Next 12 Months
- Table: Importance of Gaming in the PC Purchase Decision by Gender and Age (% of Respondents)
- American Gamers on the Go
- Figure: Reason for Playing Games on Mobile Device
- Figure: Gameplay on Mobile Device
- Figure: Gameplay on iPhone
- Figure: Importance of Gaming in the Selection of a Mobile Device by Age
- Figure: Handheld Device Used Most Often by Gender
- Table: Typical Length of Handheld Gaming Session by Gender and Age (% of Respondents)
- Table: Top 10 Genres of Games Played on Handhelds by Gender and Age (% of Respondents)
- Discovering New Videogames
- Figure: Methods of Exposure to New Videogames
- Figure: Purchase Locations for New Videogames
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis