Australia

Opportunities in the Online Console Gaming Market

Publication Date	October 2005
Publisher	IDC
Product Type	Report
Pages	18
ISBN Number
Product Code	IDC02025

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Summary

This study looks into the current state of the Australian online console gaming industry, the drivers and inhibitors of this evolving market, and the trends that are in play in the market right now. With this information, the study aims to provide readers a clear understanding of the Australian online console gaming industry's current situation, and at the same time provide an outlook for the future in order to guide them in making an informed decision prior to entry into the market.

Jun-Fwu Chin, senior analyst, Software Research, IDC Malaysia, states, "Although the PC will remain the dominant platform for online gaming in the Asia/Pacific region and Australia alike, the entry of Sony and Microsoft in this arena via their next-generation consoles, and the evolution of mobile phones and handheld games, are likely to be the significant factors that will drive interest in the online console gaming industry in the next few years."

Content

In This Study
- Methodology
  - Geography
  - Table: Sample Achievement
  - Survey Instrument
  - Interviewing/Administering the Instrument
  - Universe Population
  - Sample Frame (Urban Household Selection)
  - Respondent Criteria
- Definitions
Situation Overview
- Market Overview
- The Australian Online and Console Gaming Market
- Figure: Favorite Platform for Playing Online Games (Referring to Last 12 Months)
  - Market Dynamics
    - Drivers
    - Inhibitors
- The Australian Online Gamer
- Figure: Asia/Pacific (Excluding Japan) Average Hours per Week Spent on Online Games
- Figure: Favorite Online Game Genre of Australians
- Table: Important Features of Casual Games among Australians
- Table: Why Australians Play Online Games
- Market Strategies of Sony and Microsoft in the Online Console Gaming Space
  - Sony PlayStation
  - Microsoft Xbox /XBox Live
  - The PlayStation, XBox, and GameCube in Australia
  - Figure: Type of Game Console Owned
Future outlook
- Emerging Trends
  - Console Gaming Platform
  - The Handheld Gaming Industry
  - The Entry of the Next-Generation Systems
  - The Australian Gaming Development Industry
ESSENTIAL GUIDANCE
Learn More
- Related Research
- Synopsis