What Else Are Gamers Doing?

A Survey of Internet Behaviors of Online Gamers in Asia/Pacific

Publication Date	September 2005
Publisher	IDC
Product Type	Report
Pages	41
ISBN Number
Product Code	IDC02027

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Summary

This study shows that online gaming in the Asia/Pacific region is a dynamic and potentially rich market that can be expected to continue growing significantly. Through this study, IDC identified the preferences of online gamers across six countries in Asia/Pacific, namely Hong Kong, Korea, Malaysia, the People's Republic of China (PRC), Singapore, and Taiwan. Moreover, this study also provides an analysis of the demographic data on online gamers in the region.

Jun-Fwu Chin, senior analyst, Software Research, IDC Malaysia says, "Online gaming in Asia/Pacific will continue to experience growth in the near term, with increased PC and broadband penetration rates as main drivers. Moreover, though user preferences in terms of game genre and gaming platform may vary, similarities and synergies exist among gamers across the region, including a shared interest in playing massively multiplayer online role-playing games (MMORPGs) using PCs, a perception of escaping from reality through playing of online games, and the industry's being more male-oriented in terms of demographics."

IDC also believes that the continuing decline of PC hardware and broadband subscription rates, along with the impending releases of the Xbox 360 and the Sony PlayStation 3, will serve as additional growth catalysts. As these factors are added one by one to the gaming ecosystem, publishers and online gaming providers alike should, therefore, be made aware of the preferential needs and habits of Asia/Pacific gamers. As online gaming players' preferences vary from country to country and from platform to platform, providers should also be able to offer both diverse and flexible mixes of products (e.g., gaming platforms and game titles) and service offerings (e.g., payment mode options and subscription packages).

Content

In This Study
- Methodology
  - Geography
  - Table: IDC's Marco Polo Survey, 2005Sample Achievement
  - Survey Instrument
  - Interviewing/Administering the Survey Instrument
  - Universe (Survey Population)
  - Sample Frame (Urban Household Selection)
  - Respondent Criteria
- Executive Summary
Situation Overview
Figure: Number of Online Gamers in Asia/Pacific by Country, 2005
Figure: Video-Gaming Platforms in Asia/Pacific, 2005
Table: Preferred Video-Gaming Platforms in Asia/Pacific by Country, 2005 (%)
Table: Most Used Video-Gaming Platforms in Asia/Pacific by Country, 2005 (%)
Figure: Platforms Used for Online Gaming in Asia/Pacific by Country, 2005
Table: Platforms Used for Online Gaming in Asia/Pacific by Country, 2005 (%)
- Characteristics of Online Gamers
- Figure: Favorite Online Games in Asia/Pacific by Country, 2005
- Demographics and Gaming Behaviors of Massively Multiplayer Online Role-Playing Gamers
- Figure: Massively Multiplayer Online Role-Playing Gamers' Ages in Asia/Pacific by Country, 2005
- Figure: Massively Multiplayer Online Role-Playing Gamers' Professions in Asia/Pacific by Country, 2005
- Figure: Massively Multiplayer Online Role-Playing Gamers' Genders in Asia/Pacific by Country, 2005
- Figure: Time Spent on Massively Multiplayer Online Role-Playing Games in Asia/Pacific by Country, 2005
- Figure: Massively Multiplayer Online Role-Playing Game Subscribers in Asia/Pacific by Country, 2005
- Figure: Massively Multiplayer Online Role-Playing Gamers' Mean Amounts of Monthly Incomes Spent on Subscription Fees in Asia/Pacific by Country, 2005
- Figure: Online-Gaming Subscription Channels by Country, 2005
- Table: Mean Ranking of Massively Multiplayer Online Role-Playing Gaming Features by Order of Importance to Users in Asia/Pacific, 2005
- Demographics and Gaming Behaviors of Casual Online Gamers
- Figure: Casual Online Gamers' Ages in Asia/Pacific by Country, 2005
- Figure: Casual Online Gamers' Professions in Asia/Pacific by Country, 2005
- Figure: Casual Online Gamers' Monthly Personal Incomes in Asia/Pacific by Country, 2005
- Figure: Casual Online Gamers' Genders in Asia/Pacific by Country, 2005
- Figure: Time Spent on Casual Online Gaming in Asia/Pacific by Country, 2005
- Figure: Paying Casual Online Gamers in Asia/Pacific by Country, 2005
- Figure: Casual Online Gamers' Most Preferred Subscription Channels in Asia/Pacific by Country, 2005
- Figure: Casual Online Gamers' Mean of Monthly Spending on Subscription Fees in Asia/Pacific per Month, 2005
- Figure: PC Games with Online Capability Gamers' Ages in Asia/Pacific by Country, 2005
- Table: Mean Ranking of Casual Gaming Features by Order of Importance to Asia/Pacific Users, 2005
- Demographics and Gaming Behaviors of Online PC Gamers
- Figure: Offline Games with Online Capability Gamers' Monthly Personal Incomes in Asia/Pacific by Country, 2005
- Figure: Offline Games with Online Capability Gamers' Means of Monthly Spending on Subscription Fees in Asia/Pacific, 2005
- Figure: Offline Games with Online Capability Gamers' Professions in Asia/Pacific by Country, 2005
- Figure: Offline Games with Online Capability Gamers' Genders in Asia/Pacific by Country, 2005
- Figure: Amounts of Time Spent on Playing Offline Games with Online Capability in Asia/Pacific by Country, 2005
- Figure: Number of Subscribers of Offline with Online Capability Games in Asia/Pacific by Country, 2005
- Figure: Offline Games with Online Capability Players' Most Preferred Subscription Channels in Asia/Pacific by Country, 2005
- Table: Offline Games with Online Capability Features in Asia/Pacific by Order of Importance to Users, 2005
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis