On-Shelf Availability

Zero-Sum Game and Early-Adopter Imperative?

Publication Date	July 2008
Publisher	IDC
Product Type	Report
Pages	6
ISBN Number	not applicable
Product Code	IDC04491

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Summary

This Manufacturing Insights Perspective looks at the pursuit of on-shelf availability (OSA) improvements in consumer packaged goods (CPG) and the impact on both the industry and individual companies. It also makes the argument that these improvements are likely to be a zero-sum game for the CPG in general, but, somewhat paradoxically, a strategic imperative for individual companies.

Content

In This Perspective
- The Billion-Dollar Question
  - Why Is This?
- On-Shelf Availability in the CPG Industry
- The "Early Adopter" Imperative
- Figure: Share Movement for Early Adopters, Fast Followers, and Laggards
- The Bigger Picture
Learn More
- Related Research