Video Games

Publication Date	June 2009
Publisher	Global Industry Analysts
Product Type	Report
Pages	1174
ISBN Number	not applicable
Product Code	GIA00166

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Summary

This report analyzes the worldwide markets for Video Games in Millions of US$. The market for Video Games Software is analyzed by the following platforms: Console Games, Handheld Games, PC Games, Online Games, and Wireless Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Annual forecasts are provided for each region for the period of 2006 through 2015. A five-year historic analysis is also provided for these markets. The report profiles 169 companies including many key and niche players worldwide such as Activision Blizzard, Inc., Capcom Co., Ltd., Electronic Arts, Inc., EA Mobile, Inc., Infogrames Entertainment, S.A., Atari, Inc., Jadestone Group AB, Konami Corporation, Konami Digital Entertainment Co. Ltd., Konami Gaming Inc., Microsoft Corporation, Namco Bandai Holdings, Inc., Namco Bandai Games America Inc., Nintendo Co. Ltd., Oberon Media, Inc., Sega Corporation, Sony Computer Entertainment America Inc., Square Enix Holdings Co. Ltd., Eidos Plc, Take 2 Interactive Software, Inc, and Ubi Soft Entertainment S.A. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Content

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definitions and Scope of Study
- Console Games
- Handheld Games
- PC Games (Excluding Online Games)
- Online Games
- Wireless Games
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
- A Prelude
- Video Games: An Evolution Scan
- Entertainment Software Industry: A Primer
- Market Fundamentals
- Changing Demographics of Modern Players
- Traditional Users
- Gray Gamers
- Women: Succumbing to the Charms of Video Games
- Competition
- Sony, Microsoft and Nintendo: The Three Battle Scarred Warhorses
- Table 1: Worldwide Video Games Market (2007-2009): Percentage Breakdown of Dollar Sales by Platform - Nintendo Wii, Playstation 3, X360, Playstation 2, Nintendo GameCube and Xbox (includes corresponding Graph/Chart)
- Table 2: Worldwide Video Game Market (2008): Percentage Breakdown of Unit Sales by Category - Nintendo Wii, Microsoft Xbox 360, Sony PS3 and Sony PS2 (includes corresponding Graph/Chart)
- High Entry Barriers: A Characteristic Feature
- Market Majors Fall Prey to Backward-Compatibility Issues
- Microsoft's Mighty Xbox 360 Stumbles
- Sony's Powerful PS3 Follows Suite
- Nintendo's Wii Makes a Comeback to the Fore
- Spiraling Competition To Soften Prices
- Impact of the Recession: A Review
- Cautious Optimism Prevails
- Noteworthy Trends & Issues
- Technological Advancements To Drive Growth
- Hardcore Games Indispensable To Growth
- Rise in Casual Gamers To Help Drive Demand
- Serious Games to Enjoy Strong Growth in the Future
- Perceived Educative Value Of Video Games On the Rise
- Video Games Industry Continues to Attract Investments
- Consolidation Blows In the Wind
- Handheld Game Consoles Depict Strong Growth
- Handheld Games: Downloads Gain Popularity Over Subscription Fees
- Rising Game Development Costs Jeopardizes Profitability
- Outsourcing: An Antidote to the Predicament
- Table 3: Global Video Games Development: Percentage Share of Outsourcing Cost of Total Development Cost for Years 2005-2010 (includes corresponding Graph/Chart)
- Mobile Games Stand At the Forefront of Innovation & Growth
- Wireless Gaming Offers Opportunities On a Platter
- Small Screen Games Send Cash Registers Ringing
- 3G Mobile Communications Offer a Business Case for Mobile Gaming
- Women: Major Revenue Spinners in the Mobile Games Market
- Broadband Broadens The Online Gaming Market
- Online Games Gather Steam
- Table 4: World Market for Online Video Games (2008): Percentage Breakdown of Dollar Sales of Top Game Titles - World of Warcraft, RuneScape, Lineage, Lineage II, Final Fantasy XI, Dofus and Others (includes corresponding Graph/Chart)
- Table 5: World Market for Video Games (2006 & 2010P): Percentage Share Breakdown of Revenues by Segment ??
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