Attitudes toward Internet Video by Home Network Owners

2008

Publication Date	June 2008
Publisher	IDC
Product Type	Report
Pages	18
ISBN Number	not applicable
Product Code	IDC04282

Price

£3,030.00
approximately: $4,500 | €3,566

PDF immediate delivery

Order above formats by FAX

Summary

This IDC study presents results from IDC's 2007 Consumer Internet Video Survey through the lens of home network ownership."Consumers are open to and anticipating solutions for delivering Internet video to their television sets, and when it comes to networked solutions for sending Internet video around the home, the industry has to step up with integrated solutions that deliver ease-of-use and reliability comparable to that of other consumer electronics. Furthermore, people who own home networks, and therefore already have the equipment necessary for networked video solutions, are ready to give their home networks a chance at delivering digital video around the home," said Jonathan Gaw, research manager for IDC's Consumer Markets: Home Networking program.

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Home Network Ownership and Online Video Viewing
- Figure: Home Network Ownership
- Figure: Interest in Watching Internet Video on the Television by Home Network Ownership
- Figure: Anticipated Methods for Watching Internet Video on the TV by Home Network Ownership
- Watching Online Video by Home Network Owners and NonHome Network Owners
- Figure: Types of Internet Video Watched by Home Network Ownership
- Table: Interest in Watching TV Shows Streamed Online for Free by Home Network Ownership
- Figure: Duration of Internet Video Watching by Home Network Ownership
- Figure: Frequency of Watching Internet Video by Home Network Ownership
- Figure: Devices Used to Watch Internet Video by Home Network Ownership
- Motivations for Watching Online Video
- Figure: Reason for Watching TV Shows Online by Home Network Ownership
- Figure: Reason for Watching Movies Online by Home Network Ownership
- Paying for Online Video
- Figure: Openness to Paying for Internet Video in the Future by Home Network Ownership
- Table: Paying for Internet Video by Home Network Ownership
- Table: Internet Video Abandonment Due to Advertising by Home Network Ownership
- Table: Advertising Click-Through of Internet Video by Home Network Ownership
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis