Mobile Video Forecasts

Networking, Advertising and Entertainment 2009

Publication Date	February 2009
Publisher	Visiongain
Product Type	Report
Pages	109
ISBN Number	not applicable
Product Code	VIS00109

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Summary

How can your company utilise mobile video to maximise advertising revenue?
Will mobile video integrate smoothly into mobile social networking?
Can mobile companies have significant revenue benefits through mobile video entertainment?

This brand new international report will tell you, so that you have the answers today.

Mobile phone features have developed through time. Your customers are paying close attention to every future multimedia feature and development a handset possesses - email, web browsing, music player and camera quality. But just how will mobile video affect the mobile phone market in the future?

Camera-phones first emerged commercially in Japan in 2001, however rapid innovation led to increased numbers of handsets featuring cameras capable of capturing pictures and video. Mobile video networks have since begun emerging around the world, 3 for example launching the UK's first in March 2003. The number of video-enabled mobile phones in use around the world has subsequently risen with its growth expected to continue through to 2014. But what will this usage be in 2014? How can you benefit from the increasing popularity of video-enabled handsets? This report tells you.

Services available to mobile phone users have also altered as handset capabilities have developed, thus allowing for a broader mobile video experience. The advent of the iPhone has helped to stimulate competitor manufacturers into producing handsets capable of matching it, in terms of user interface and mobile video. Numerous companies have developed video applications purposely for the iPhone, such as video ads benefiting from the iPhone's touch-screen qualities. How will handset development dictate mobile video? If consumers are increasingly comfortable watching mobile video then which services can you offer to increase revenue? How influential will mobile video advertising be?

Can you afford to be left behind as the mobile video market grows? Mobile video has helped influence the manner in which mobile handsets and accompanying technology has progressed. It is therefore imperative that you grasp what the future holds for mobile video and the knock-on effects it will have on other mobile sectors.

Among others, the report looks at the following questions:

How has mobile video progressed through time?
What are the different types of mobile video service on offer?
What mobile video technologies exist?
What are the minimum network infrastructure requirements?
Which mobile services will be the most successful?
What does the future hold for mobile video-phoning?

A range of different companies can be involved with mobile video, mobile phone operators, advertisers and content distributors to name but a few. What you can do to take advantage of the mobile video market? By reading this latest visiongain business report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.

Who needs to read this report?

Directors, VP and Senior managers in:

Mobile operators
Mobile advertising agencies
Mobile search companies
Content distributors
Content enablers
Handset manufacturers

Content

1. Introduction
- 1.1. Evolution of the Camera-phone
  - Figure 1.1: Intellect picturephone
  - Figure 1.2: Sharp J-SH04
  - Chart 1.1: "How often do you use your video camera?"
- 1.2. Mobile Video-Phoning
- 1.3. Improved Broadcasting Standards
- 1.4. Aims and Focus of this Report
2. Types of Mobile Video
- 2.1. Advertising
- 2.2. Streaming
- 2.3. Video-phone Calls
- 2.4. Video Share
  - 2.4.1. Video Share and Video-phone Call Differences
- 2.5. Messaging
- 2.6. Blogging
- 2.7. User Generated Content
- 2.8. Conferencing
- 2.9. Mobisodes
- 2.10. Ringtones
- 2.11. Types of Mobile Video Overview
3. Technology
- 3.1. Digital Technology
- 3.2. Mobile Technology Evolution
  - 3.2.1. 1G
  - 3.2.2. 2G
  - 3.2.3. 2.5G
    - Figure 3.1: Oplayo 2.5G Screenshot
    - Figure 3.2: Path to 3G
  - 3.2.4. 3G
    - Table 3.1: Mobile Connections by Bearer
    - Table 3.2: Connections by World Region
    - 3.2.4.1. GSM
    - 3.2.4.2. CDMA2000
    - 3.2.4.3. EDGE
    - 3.2.4.4. UMTS
    - 3.2.5. 4G
- 3.3. Broadcasting Standards
  - 3.3.1. MBMS
  - 3.3.2. MediaFLO
    - Figure 3.3: Example of MediaFLO Technology Deployment
  - 3.3.3. ISDB
  - 3.3.4. S/T-DMB
- 3.4. Video Compression
  - 3.4.1. MPEG
    - 3.4.1.1. MPEG-1
    - 3.4.1.2. MPEG-2
    - 3.4.1.3. MPEG-3
    - 3.4.1.4. MPEG-4
    - 3.4.1.5. H.263
    - 3.4.1.6. H.264
    - 3.4.1.7. HSUPA
    - 3.4.1.8. DivX
      - Table 3.3: Companies that have worked with DivX
    - 3.4.1.9. Xvid
    - 3.4.1.10. Windows Media Video
    - 3.4.1.11. QuickTime
      - Table3.4: QuickTime Technologies Used
      - 3.4.1.11.1. Movie Fragments
      - 3.4.1.12. Real Player
        
        Table 3.5: RealPlayer Availability
      - 3.4.1.13. Mobiclip
        
        Table 3.6: Video source files that can be converted to Mobiclip
        
        Table 3.7: Mobiclip Network Capabilities
    - 3.5. Technology Overview
  - 4. Advertising
    - Chart 4.1: US Online Advertising Spending, 2007-2013
    - Chart 4.2: Mobile Advertising Revenue
    - 4.1. Advertising via Mobile Video
    - 4.2. Ad Infuse
      - Table 4.1: Partners of Ad Infuse
    - 4.3. Azuki Systems
    - 4.4. Amobee Media Systems
    - 4.5. Mobix Interactive
    - 4.6. SURF Communication Solutions
    - 4.7. 3ple-Media
    - 4.8. Vantrix
      - 4.8.1. Velti
      - 4.8.2. Ringleader Digital
    - 4.9. VideoEgg
    - 4.10. Mobile Video Advertising Overview
  - 5. User Generated Video
    - Chart 5.1: Number of camera phones in market (taken from adult content report)
    - 5.1. Live Video Casting
      - 5.1.1. Flixwagon
      - 5.1.2. Kyte
        
        Table 5.1: Kyte Partners
        
        5.1.2.1. Kyte Case Study
      - 5.1.3. Qik
        
        Table 5.2: Mobile manufacturers that support Qik service
      - 5.1.4. Livecast
        
        Table 5.3: Livecast enabled handsets
        
        Table 5.4: Livecast partners
        
        5.1.4.1. Live Video Casting Overview
        
        Table 5.5: Benefits of live mobile video casting
      - 5.2. EyeVibe
        
        5.2.1. T-Mobile
        
        5.2.2. Yospace
        
        Table 5.6: Brands supporting EyeVibe
      - 5.3. Movidia
      - 5.4. Mywaves
        
        Table 5.7: Mywaves Content Partners
        
        Table 5.8: Most common Mywaves user profile
        
        Table 5.9: Mywave advertising clients
      - 5.5. Netsize
        
        Table 5.10: Companies that have worked with Netsize
      - 5.6. NewBay
        
        Table 5.11: Newbay Customers
      - 5.7. FunMobility
        
        Table 5.12: FunMobility Mobile Operator and Content Partners
      - 5.8. Telstra
      - 5.9. Adult Content
        
        Chart 5.2: Mobile Adult Content Revenues (taken from adult content report)
      - 5.10. User Generated Content Overview
        
        Chart 5.3: On-Demand Video Consumption by type.
    - 6. Entertainment and Infotainment
      - 6.1. What is Entertainment?
      - 6.2. What is Infotainment?
      - 6.3. Sport
        
        6.3.1. 24-7 Football
        
        6.3.2. Yamgo
        
        Table 6.1: Video and download formats supported by Yamgo
        
        6.3.3. PA Sport
        
        6.3.3.1. PA Sport EV
        
        6.3.4. CBS
        
        6.3.5. Sport on Mobile Video Overview
      - 6.4. Music
        
        6.4.1. Thumbplay
        
        Table 6.1: Thumbplay content providers
      - 6.5. Film
        
        6.5.1. Benefits from film mobile video
        
        6.5.1.1. Mobile Operators
        
        6.5.1.2. Mobile Manufacturers
        
        Figure 6.1: Insert Spice Movie Phone picture (same as Mobile Film content report)
        
        6.5.1.3. Film Studios
        
        6.5.1.4. Content Distributors
        
        6.5.1.5. Advertisers
        
        6.5.2. Film Mobile Video Overview
      - 6.6. Adult Content
        
        6.6.1. Xobile
        
        6.6.2. Adult Content Mobile Video Overview
      - 6.7. Other Entertainment Types
        
        6.7.1. BBC iPlayer
        
        Table 6.2: BBC iPlayer compatible mobile phones
      - 6.8. Entertainment and Infotainment Overview
    - 7. Companies Involved in Mobile Video (separate sections, messaging etc)
      - 7.1. Operators
        
        7.1.1. 3
        
        7.1.2. O2
        
        7.1.3. T-Mobile
        
        7.1.4. Vodafone
        
        Table 7.1: Countries able to view concert via mobile video
        
        7.1.5. Operators Overview
      - 7.2. Manufacturers
        
        7.2.1. Apple
        
        Table 7.2: Apple iPhone Usage Statistics
        
        7.2.1.1. Rhythm NewMedia
        
        Figure 7.1: vSnax Screenshot
        
        7.2.2. Nokia
        
        7.2.2.1. Nokia Video Centre
        
        Table 7.3: Partners in Nokia Video Centre
        
        7.2.2.2. Medeo
        
        7.2.3. Other Competitors?
        
        7.2.3.1. LG
        
        7.2.3.1.1. AT&T
        
        7.2.3.2. Samsung
        
        7.2.3.2.1. SRS Labs
        
        7.2.3.2.2. Pico Projector
        
        7.2.3.3. Sony Ericsson
        
        7.2.3.3.1. Veveo
        
        7.2.3.3.2. Vringo
        
        7.2.4. Manufacturers Overview
      - 7.3. Content Distributors and Enablers
        
        7.3.1. Dilithium
        
        7.3.1.1. Dilithium Customer Examples
        
        7.3.2. MediaFLO
        
        Table 7.4: MediaFLO channels
        
        7.3.3. Swanbay
        
        7.3.4. Vuclip
        
        Table 7.5: Vuclip Partners
        
        7.3.5. Vidiator
        
        7.3.6. Content Distributors and Enablers Overview
    - 8. Conclusions
      - 8.1. How far will Mobile Video Progress?
        
        Chart 8.1: Mobile Video Revenue, 2009-2014
      - 8.2. What will be the most successful?
      - 8.3. Recommendations For:
        
        8.3.1. Operators
        
        8.3.2. Manufacturers
        
        8.3.3. Advertisers
        
        8.3.4. Content Distributors
        
        8.3.5. Media Companies
    - Companies Listed
      - 3
      - 3ple-Media
      - Actimagine
      - Ad Infuse
      - Alcatel-Lucent
      - Alltel
      - Amobee Media Systems
      - Amoi
      - Anime Network
      - Apple
      - Aricent
      - AT&T
      - Azuki Systems
      - BBC
      - Bell Mobility
      - Blackberry
      - Blyk
      - BSkyB
      - BSNL
      - CBS
      - CellularOne
      - China Mobile
      - Chughwa Telecom
      - Clip In Touch
      - D2See
      - Datang
      - Dilithium
      - Disney
      - Dopod
      - Echovox Group
      - EMI
      - Ericsson
      - Etisalat
      - Facebook
      - FIFA
      - Flixwagon
      - Fox
      - Freescale
      - FremantleMedia
      - FunMobility
      - Global IP Solutions
      - Google
      - HBO
      - HCL Infosystems
      - Homemade.ro
      - HTC
      - Hungama Mobile
      - iMate
      - ITV
      - Jamster
      - Kodak
      - Kyocera
      - Kyte
      - LG
      - Livecast
      - MainConcept
      - Medio
      - Microsoft
      - Midwest Wireless
      - Mippin
      - mKhoj
      - Mobileplay
      - Mobix Interactive
      - Mobtex
      - Mogreet
      - Motorola
      - Movidia
      - MtekVision Media
      - MTV
      - MySpace
      - Mywaves
      - Netsize
      - Newbay
      - Nokia
      - NTT DoCoMo
      - O2
      - Oplayo
      - Orange
      - Ortiva
      - PA Sport
      - Palm
      - Paramount
      - Peekabootv
      - Playboy
      - PornoTube
      - Qik
      - Qtek
      - Qualcomm
      - RADVISION
      - RealNetworks
      - RedTube
      - Rhythm NewMedia
      - Ringleader Digital
      - Ripe TV
      - ROK-FreeBeTV
      - RooftopComedy
      - Samsung
      - SFR
      - Sharp
      - SK Telecom
      - SoftBank
      - Sony
      - Sony Ericsson
      - Spice
      - Sprint
      - SRS Labs
      - Starcut
      - SURF Communications Solutions
      - Swanbay
      - Swisscom Mobile
      - Sybase365
      - Symbian
      - TechFaith
      - Telefonica
      - Telenor
      - Telstra
      - Texas Instruments
      - The News of the World
      - The Sun
      - Thumbplay
      - T-Mobile
      - Toshiba
      - UEFA
      - US Cellular
      - Vantrix
      - Veeker
      - Velti
      - Verizon Wireless
      - Veveo
      - VH1
      - VideoEgg
      - Vidiator
      - Virgin Media
      - Vodafone
      - Vringo
      - VTM
      - Vuclip
      - Warner Bros
      - Wau
      - Winksite
      - WiseSpot
      - WMI
      - Xobile
      - Xtube
      - Yamgo
      - Yospace
      - YouTube