The Netbook Computer

The Netbook is the fastest growing product in the notebook computer segment with major brands such as Asus, Acer, HP, Dell and Lenovo having launched or announced ultra-portable low cost notebooks in the past year. With global shipments of just 400,000 in 2007, THT expects the global netbook to total 8-10 million units in 2008 and over 30 million units by 2012. This updated report from THT discusses the present and future of the netbook industry, including data on OEM-ODM relationships and shipment data.

It thoroughly reviews the different types netbook, their markets and potential for success. For vendors or OEMs considering launching a netbook or refining their netbook offerings, this report offers valuable information on the ODM manufacturers and component suppliers involved in production of the dozens of branded netbooks currently on the market. It concludes with analysis of the offerings of the leading netbook brands, their design and marketing decisions, and THT's take on what vendors will need to do to ensure that they grow the netbook's appeal to consumers, while avoiding cannibalizing the notebook computer market.