PCs in Germany

Datamonitor's PCs in Germany industry profile is an essential resource for top-level data and analysis covering the PCs industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of the industry's recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of the industry
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

Highlights

• Detailed information is included on market size, measured by both value and volume
• Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
• Market shares are covered by manufacturer and/or brand
• Also features market breakdown by distribution channel

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The personal computers (PCs) market consists of the sale of both desktop and mobile PCs. Desktop PC is a personal computer in a form intended for regular use at a single location. Mobile PCs represent portable personal computers including laptops, notebooks, netbooks and tablet PCs. This industry profile only covers sales of PCs through retail channel. Market values are calculated at retail selling price (RSP) and include all applicable taxes. Any currency conversions used in the creation of this report have been calculated using annual average exchange rates.

For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.